Bethenny Frankel shares her conditions for leaving her business empire at the age of 54.
Bethenny Frankel's business empire and retirement dreams
At 54, Bethenny Frankel is already contemplating retirement, but there's one thing that would make her hang up her entrepreneurial hat permanently: a billionaire with a yacht, she recently revealed in an interview.
The former Real Housewives Of New York City cast member told ADWEEK that her finances are doing just fine, but a wealthy partner with a large boat would be the cherry on top for a relaxing retirement. Despite her potential retreat from the business world, she admitted that she'd probably still find herself doing social media from the boat.
The SkinnyGirl empire, Frankel's most recognizable success, was first introduced in 2009. Originally, the brand started with a diet book, a recipe guide, an exercise DVD, and an audiobook. But it was her line of pre-mixed Skinnygirl cocktails that truly broke through. Soon, the brand delved into other popular cocktails and various food, clothing, and cookware lines. Today, she continues to expand her brand, evolving in both business and personal life.
During a recent event at the Social Media Week conference, Bethenny shared some wisdom for aspiring influencers. She urged them to embrace honesty and authenticity, advising against puffing up corporate brands that don't value or recognize them. Bethenny also emphasized the importance of staying true to oneself, even when chasing sponsorships, as it's what attracts followers and builds long-term success.
Enrichment Data:Current Status of Bethenny Frankel's Business Empire:
Bethenny Frankel has built a successful business empire since launching the Skinnygirl brand in 2009. Although she sold the rights to the Skinnygirl alcohol brand for around $120 million in 2011, she continued to use the name for other ventures, and today she has expanded her business to include various products, even venturing into real estate with Bethenny & Fredrik, a reality series starring Million Dollar Listing star Fredrik Eklund.
Frankel is currently in the midst of significant changes in both her personal and professional life. In recent years, she has become a social media star, with 3.8 million Instagram followers and 2.8 million TikTok fans. She also recently sold her $6 million Hamptons mansion and is planning to make a permanent move to Miami, suggesting a new direction in her evolving business and personal life.
Retirement Plans and Personal Life:
Although Bethenny Frankel has hinted at retirement, she has yet to make any specific plans or announcements. The idea of a billionaire partner with a yacht is a charming daydream rather than a concrete retirement plan. Currently, Frankel is focused on her business ventures and evolving her brand, despite some personal changes in her life, such as her recent move from New York City to Miami. Frankel is also a mother to a 15-year-old daughter, Bryn Hoppy, with her ex-husband, Jason Hoppy.
Bethenny Frankel's Business and Personal Evolution:
Frankel has been open about using her reality TV fame to build her business empire. She has shared insights into her personal life, including her challenging childhood and her entrepreneurial journey. Her ability to adapt and evolve in both business and personal life has been a key factor in her success, as seen in her recent real estate changes, new brand launches, and move to Miami. Frankel continues to embrace her authentic self while building her brand and expanding her empire.
- Bethenny Frankel, now contemplating retirement at 54, shared in an interview with ADWEEK that a billionaire partner with a yacht would entice her to forego a permanent retirement from the business world.
- Among her various ventures, Bethenny Frankel's SkinnyGirl empire, originally launched in 2009, includes a brand evolution that has extended into real estate, food, clothing, and other product lines.
- At a recent Social Media Week conference, Bethenny Frankel offered advice to aspiring influencers, urging them to remain honest, authentic, and true to themselves while pursuing sponsorships to attract followers and build long-term success.
- Despite hints of potential retirement, Bethenny Frankel's focus remains on her business ventures, as well as her evolving brand, amidst personal changes like her recent move from New York City to Miami.
- Bethenny Frankel, a successful entrepreneur and mother of a 15-year-old daughter, continues to leverage her reality TV fame to build her brand and expand her empire, while maintaining her authentic self in both business and personal life.
