Betano Secures Partnership with CONMEBOL on an Official Level
In a groundbreaking move, Betano, a leading betting brand owned by Kaizen Gaming, has been named the official partner of CONMEBOL, South America's soccer confederation. This partnership, which will last until 2028, signifies a significant step forward in the vision for the future of soccer in Latin America.
The agreement includes sponsorship of several CONMEBOL tournaments and leagues, including the highly anticipated CONMEBOL Copa America 2024. Alejandro Dominguez, CONMEBOL's president, expressed his excitement about the new partnership, praising Betano's commitment to professional soccer and gaming innovation.
The CONMEBOL Copa America 2024 is scheduled to kick off in June and will take place in stadiums across the US. This tournament, one of the most highly anticipated events in the South American soccer calendar, will also see Betano sponsor the CONMEBOL Copa America Women, Futsal Men and Women, Copa America Beach Soccer, U20 Men and Women, U20 Futsal Men and Women, and U20 Beach Soccer.
George Daskalakis, the founder and CEO of Kaizen Gaming, also expressed his excitement about the partnership. He stated that the partnership showcases Kaizen's commitment to excellence and expressed a desire to provide thrilling and responsible betting experiences to the fans.
Daskalakis also expressed a desire to bolster fan engagement across South American soccer. In this regard, the partnership with CONMEBOL is expected to leverage the popularity of these events to promote the Betano brand.
Interestingly, this isn't Betano's first foray into the world of soccer sponsorships. Previously, Betano signed a sponsorship deal with a leading soccer federation, becoming the first-ever gambling partner of the UEFA European Championship.
CONMEBOL's president, Alejandro Dominguez, lauded Betano as a perfect fit for their vision for the future of soccer in Latin America, as it aligns with CONMEBOL's own vision. He also praised Betano for its commitment to professional soccer and gaming innovation.
It's worth noting that the CONMEBOL Copa America 2024 agreement does not specify any financial details. However, the partnership is expected to bring significant benefits to both parties, as Betano seeks to expand its presence in the South American market, and CONMEBOL aims to enhance its offerings for fans and sponsors alike.
In conclusion, the partnership between Betano and CONMEBOL marks a new era for South American soccer. With its commitment to innovation, fan engagement, and responsible betting, Betano is poised to make a significant impact in the region, while CONMEBOL continues to be the most respected soccer organization in Latin America.
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