"Betano Becomes the Official Betting Partner of Denmark's 3F Superliga"
In a significant move, Betano, an internationally recognised iGaming and online sports betting brand, has secured a major partnership with Denmark's top professional football division, the 3F Superliga, marking its first league-level sponsorship in Denmark. The partnership, effective from the 2025/26 season, makes Betano the official betting partner of the 3F Superliga.
The 3F Superliga, considered to be at the very heart of Danish soccer, is set to kick off in just three days and will feature the 12 best Danish teams. This partnership is seen as an opportunity to contribute positively to the entire Danish soccer ecosystem, extending Betano's existing involvement in Danish soccer beyond its previous club-level sponsorships.
As part of the agreement, Betano gains extensive media and branding rights, including in-stadium visibility and integration across league communications. The Danish League Association views this partnership as a way to bring commercial stability while ensuring compliance with advertising and responsible gambling regulations.
Claus Thomsen, director of the Divisionsforeningen, expressed pleasure at Betano's backing and hailed the brand's increased involvement in both international and Danish soccer. Thomsen believes Betano's commitment to responsible gambling will contribute positively and professionally to the Danish soccer sector.
In addition to its partnership with the 3F Superliga, Betano has also signed a major sponsorship agreement with FC Bayern Munich, becoming its official sponsor through the 2027/28 season. The agreement, signed at the beginning of the month, is celebrated as one of the most high-profile commercial partnerships in recent European soccer history.
FC Bayern Munich fans can expect a variety of joint activations with Betano that will bring them closer to the action. Julio Iglesias, Kaizen Gaming's chief commercial officer, expressed optimism about the agreement with the 3F Superliga and the partnership with FC Bayern Munich, underlining Betano's growing influence in European and international football.
Betano remains committed to offering gambling responsibly and providing fans with safe and engaging experiences. The brand has shown commitment to supporting sports, with multiple tie-ups with major sporting events, including the UEFA Europa League and the UEFA Conference League.
With these partnerships, Betano continues to expand its footprint in Denmark and strengthen its presence in major European football markets, further solidifying its position as a key player in the iGaming and online sports betting industry.
- Betano, as the official betting partner of the 3F Superliga, will bring responsible gambling to the heart of Danish soccer, extending its involvement beyond club-level sponsorships.
- The 3F Superliga, home to the 12 best Danish football teams, will see Betano's branding across league communications, including in-stadium visibility, as part of its partnership with the league.
- As a partner of both the 3F Superliga and FC Bayern Munich, Betano underscores its commitment to sports, offering engaging experiences while emphasizing responsible gambling practices in European and international football.
