Bet365 sports betting company establishes worldwide partnership with UEFA Champions League
bet365 Partners with UEFA Champions League for Three-Year Deal
In a major move for the world of football, bet365 has become an official global partner of the UEFA Champions League, as confirmed by their recent TV advertisement. The partnership, which spans three years, is set to begin as early as next week during the last play-offs of the Champions League 2024/2025 preliminary round.
Starting from the 2024 season, the Champions League will see a significant expansion, with 36 participating teams instead of the current 32. This change will mark the end of the group phase, as a large league will be formed instead, with each team playing against eight opponents drawn by lot.
The partnership will bring a host of benefits for both parties. For bet365, it offers enhanced brand visibility and credibility by associating with one of the most prestigious football tournaments globally. The company will leverage this partnership to boost user acquisition and retention through targeted UEFA Champions League-related betting offers and promotions.
UEFA, on the other hand, stands to gain financially from the partnership, with strengthened global commercial partnerships supporting the competition’s growth. The collaboration will also enhance fan engagement through integrated betting offers and interactive experiences enabled by bet365.
The sponsorship will be present on press walls, LEDs, and digital channels of the Champions League. Guy-Laurent Epstein, Marketing Director of UEFA, expressed his pleasure with the new partnership and looked forward to the unique experience it will create for fans.
In addition to the partnership, bet365 is planning extensive "activation measures" to celebrate its association with the Champions League, including a large ticket giveaway for football fans. The ticket giveaway is reportedly one of the largest in the history of the UEFA Champions League.
It's worth noting that bet365 has a long and successful football history. The company has signed a deal with high-profile premium brand partners of the Champions League for the next three years. The bookmakers also predict Manchester City, Real Madrid, Arsenal FC, Liverpool FC, Bayern Munich, FC Barcelona, and others as the teams with the best chances to win the Champions League. (Manchester City: 3.30, Real Madrid: 4.00, Arsenal FC: 10.00, Liverpool FC: 12.00, Bayern Munich: 12.00, FC Barcelona: 13.00)
From the 2026/2027 season, gambling and sports betting sponsorship will be prohibited on the chests of jerseys in the English Premier League. However, this partnership with the Champions League will continue to support the efforts to protect the integrity of the sport, as confirmed by Epstein.
This alliance supports both organizations by combining premier football content with a leading global sportsbook’s platform, promoting football viewership and betting activity for the UEFA Champions League season underway.
What kind of sports events might bet365 be focusing on for sports-betting, given their partnership with the UEFA Champions League?
With the upcoming ticket giveaway, is there a possibility for fans to win tickets to watch their favorite football teams play in the UEFA Champions League, courtesy of bet365?
