Bet on SailGP with Bet365, DraftKings, and Other Betting Platforms Encouraged
Revved Up Racing: SailGP Embraces Sports Betting to Kickstart a Global Frenzy
Ready, Set, Bet! SailGP is eyeing the action-packed world of sports gambling, aiming to set sails on a thrilling adventure with brands like DraftKings and bet365. Despite being misconceived as a niche sport, SailGP boasts an impressive following of more than 193 million viewers worldwide.
Gearing Up for a Global Gamble: DraftKings and bet365
SailGP, a heart-pumping sailing race spectacle with multiple Grand Prix events, has garnered worldwide attention. Now, it's set to gain a whole new audience with potential betting markets in the US, thanks to DraftKings, and across the globe with bet365.
With sports betting on the horizon, SailGP chief revenue officer Ben Johnson is eager to see the sport take the center stage on these platforms, locally and internationally.
"This sport was built for sports betting and in-person gaming at events. It's communal, high-speed, and ever-changing with numerous winners event-to-event."
Unlocking new fan avenues is a top priority as sports betting traditionally encourages fans to explore unfamiliar sports.
A Storm of Competition Awaits: SailGP and the Betting Frenzy
A tantalizing prospect of a potential win thrills viewers, keeping them hooked longer and boosting overall engagement.
"The immense competition among teams from race to race makes it a joy for fans from a betting and gaming perspective. You can have a favorite, but it all depends on how well the team sails that weekend in that venue," explains Johnson.
With annual attendance surging by 48%, SailGP is poised to become a heavily wagered-on event. All it takes is for the bookies to accept those betting flutters on the 12 races held every year.
The Mubadala New York Sail Grand Prix on June 7-8 might just be the first race to hit the books.
Insights:
- SailGP has partnered with Abelson Sports for odds coverage and iGame Media for low-latency broadcast feeds to enhance the live betting experience[5].
- This partnership aims to capitalize on the recent surge in ticket sales and TV ratings, providing fans with new ways to interact with the sport[1].
- The movement into sports betting is part of a broader strategy to expand the league's fan base and boost engagement, leveraging the sport's fast-paced and competitive nature to entice new enthusiasts[3][4].
In light of SailGP's collaborations with DraftKings and bet365, the sports-betting sector is set to embrace a new thrilling endeavor, with potential betting markets for the high-speed sailing race spectacle becoming available. SailGP chief revenue officer, Ben Johnson, anticipates the sport taking center stage on these popular betting platforms, both locally and globally, as the engaging racing events foster a captivating betting experience.
