Behind the scenes, Tomorrowland officially prolongs its stay in Thailand for a staggering 5-year period.
The Tourism Authority of Thailand (TAT) has announced that the renowned Tomorrowland festival will be held annually in Thailand from 2026 to 2030. This five-year commitment is part of a larger strategy to boost Thailand's creative economy and global cultural influence, according to TAT Governor Thapanee Kiatphaibool.
The festival is also a significant part of a broader campaign to invigorate Thailand's tourism and sports industry. The event is expected to attract over 922,500 people over the five-year span, with approximately 553,500 international tourists and 369,000 local attendees [1].
Ticket sales, sponsorships, and food and beverage sales are forecasted to generate around 12.053 billion baht over the five-year period [1][3]. The government anticipates over 12 billion baht in revenue from these sources for the first year alone.
The annual festival attendance is projected to grow from 50,000 in 2026 to 75,000 by 2030 [1]. The event aims to contribute to Thailand's strategy for growing its creative economy and global cultural influence.
TAT Governor Thapanee Kiatphaibool emphasized that Tomorrowland will not only entertain but also generate employment. Moreover, the festival will enhance tourism in Thailand, attracting more international visitors and positioning the country as a cultural and entertainment destination [1].
The festival will be held as part of the "Amazing Thailand Grand Tourism & Sports Year" campaign, which includes various events aimed at boosting Thailand's tourism and sports industry [4]. TAT Governor Thapanee Kiatphaibool also mentioned the potential for a "Tomorrowland Academy" in Thailand, which could foster knowledge transfer [2].
This decision revives ambitions initially explored in 2015 but postponed during the pandemic. The collaboration between TAT, Tomorrowland International, and We Are One.World (Thailand) will ensure the event's impact on tourism is maximized [1].
By 2030, projected earnings could surpass 21 billion baht, aligning with Thailand's national tourism goals to boost the sector through international music and performing arts culture [1][3]. This initiative helps diversify tourism beyond traditional attractions by leveraging global music events to stimulate economic growth and development in the tourism sector.
[1] Thailand's Tomorrowland to generate 12 billion baht, attract over 900,000 visitors over five years
[2] TAT Governor Thapanee Kiatphaibool: Tomorrowland to boost Thailand's creative economy and global cultural influence
[3] Amazing Thailand Grand Tourism & Sports Year
[4] TAT Governor Thapanee Kiatphaibool: Tomorrowland to enhance tourism in Thailand
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