Beauty brands Huda Beauty and Saint Levant's latest gloss now standing as a representation of unity symbol.
In a unique blend of beauty and activism, Huda Beauty has launched the limited-edition Kalamantina Lip Oil, a product that not only enhances lips with its sheer coral tint but also serves as a powerful symbol of support for Palestinian culture and a call to action for humanitarian causes.
The collaboration between Huda Beauty and Palestinian artist Saint Levant on the Kalamantina lip oil is significant, both for its cultural symbolism and social impact. The lip oil draws inspiration from the Palestinian kalamantina fruit, a citrus fruit historically and agriculturally tied to Palestine, highlighting Palestinian heritage and raising awareness about the challenges facing Palestinian food security amid ongoing conflicts.
The product's citrus scent, reminiscent of clementines, and visual campaign featuring a car overflowing with kalamantinas, create a vivid connection to Palestinian identity. Saint Levant, a Palestinian musician, serves as the face of the campaign, linking the product to contemporary Palestinian art and activism.
The launch of Kalamantina has generated significant buzz and rapid sell-out on social media, demonstrating the beauty community's enthusiasm and willingness to support Palestine-related causes through consumer products. Huda Kattan, founder of Huda Beauty, has used her platform to vocalize opposition to violence against Palestinians, including the 2023 Gaza conflict, risking her business reputation to raise awareness about the ongoing humanitarian crisis.
This collaboration therefore also functions as a means to amplify Palestinian voices and spotlight the situation in Gaza through a popular commercial platform. Saint Levant, who has spoken out about the crisis at Coachella 2024 and continues to use his platform to raise awareness, is a testament to this.
The Kalamantina lip oil is more than just a beauty product; it's a statement of support for Palestinian culture. The collaboration between Huda Kattan and Saint Levant has resonated strongly with many people, especially younger buyers. The product was purchased by some who had never bought from Huda Kattan before, marking a significant expansion of her customer base.
Huda Beauty will make a donation to organizations supporting Palestinian agriculture and cultural preservation in honor of the Kalamantina collaboration. In addition, Huda has donated $1 million to Human Appeal and Doctors Without Borders. She has shared updates about her donations on social media, demonstrating her commitment to making a difference.
The comments under Huda Kattan's latest Huda Beauty campaign express an emotional, immediate response to the product. The launch of Kalamantina is seen as a rare act of cultural alignment, particularly in light of the ongoing war in Gaza. For those watching where brands stand on the ongoing conflict, the Kalamantina lip oil is a beacon of hope and solidarity.
- The collaboration between Huda Beauty and Palestinian artist Saint Levant on the Kalamantina lip oil has sparked interest in the fashion-and-beauty industry, as well as on entertainment and social-media platforms, showing the beauty community's support for Palestinian culture.
- Huda Kattan, founder of Huda Beauty, has used her platform to advocate for Palestinian rights, speaking out against violence and raising awareness about humanitarian issues, such as the 2023 Gaza conflict, thus bringing politics into her brand's mission.
- The Kalamantina lip oil has made a significant impact in the general-news sphere, with many viewers appreciating Huda Beauty's commitment to supporting Palestinian agriculture, cultural preservation, and the ongoing crisis in Gaza, making it a noteworthy event in the broader social landscape.
