BC Game Endorses CPL Champions St. Kitts & Nevis Patriots as Its Official Sponsor
BC.GAME, a global leader in the sports community, has announced a significant title sponsorship deal with the St. Kitts & Nevis Patriots for the 2025 Caribbean Premier League (CPL) season. This partnership makes BC.GAME the prominent brand partner of the 2021 champions, deepening their connection with cricket fans across the globe.
Visible Branding Across Multiple Touchpoints
The nature of the sponsorship includes prominent branding on the front of the Patriots’ home and away jerseys, in-stadium branding at Warner Park, the Patriots’ home ground, and presence on their official digital channels and broadcast media. Fan engagement initiatives during matchdays, such as interactive products, reward activities, and player content, will further ensure BC.GAME's visibility across multiple touchpoints.
Expanding Global Footprint
This partnership positions BC.GAME "at the heart of the CPL action," aligning the company with a high-profile cricket league that reaches a broad, international audience. The partnership provides BC.GAME with exposure to a global demographic, notably expanding their brand recognition beyond their existing markets. This strategic move is expected to convert cricket fans into active users of their online casino and betting platform.
Deepening Fan Engagement
Navneet Ganapathi, BC.GAME's sponsorship head at St Kitts and Nevis Patriots, expressed excitement about the collaboration, believing it will deepen fan engagement and bring the energy of Caribbean cricket to a wider audience. BC.GAME's CEO, Jack Dorset, has not made a specific comment regarding the partnership, but the company is known for its operations that have brought fans the opportunity to place bets on their favourite teams and players.
A Lasting Impact on Local and Diaspora Communities
BC.GAME appreciates the Patriots' ability to engage with their fans and build a strong fan base. This partnership is a testament to BC.GAME's commitment to making a lasting impact on local and diaspora communities. The company is continuing to grow among sports communities and is excited to sign this partnership at the beginning of the Caribbean Premier League for optimal brand exposure.
The St. Kitts & Nevis Patriots, founded in 2015, won the highest honor in competitive sports in 2021. BC.GAME's logo will be displayed at the most important moments of the 2025 season due to the front-of-shirt position. This sponsorship strategically leverages Caribbean cricket's growing popularity to deepen BC.GAME’s market penetration and enhance its global community engagement.
[1] BC.GAME Press Release [2] CPL Press Release [3] St. Kitts & Nevis Patriots Press Release
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