Bad Bunny to Headline Apple Music Super Bowl Halftime Show 2024
Bad Bunny, the global Latin music sensation, has been announced as the headliner for the Apple Music Super Bowl Halftime Show in 2024. The Puerto Rican artist, known for hits like 'Un Verano Sin Ti', will take the stage at Levi's Stadium in Santa Clara, California on February 8. Both Apple Music and the NFL anticipate a historic and unforgettable performance.
Bad Bunny's rise to superstardom has been meteoric. With three Grammy awards and 12 Latin Grammy wins under his belt, he has become a global ambassador for Latin music. His impact on Puerto Rico, as noted by Roc Nation founder Jay-Z, has been particularly inspiring. This includes a historic residency in his home country and leading the Latin Grammy nominations.
The artist, who has become one of the world's most streamed, sees his halftime show performance as a tribute to his people, culture, and history. Both Oliver Schusser, vice president of Apple Music and Beats, and Jon Barker, SVP of Global Event Production for the NFL, expect the show to be unforgettable. Roc Nation and Jesse Collins, who co-produced the 2023 Apple Music Super Bowl Halftime Show featuring Rihanna, will reprise their roles alongside director Hamish Hamilton.
Bad Bunny's Apple Music Super Bowl Halftime Show performance promises to be a cultural moment. Before gracing the Super Bowl stage, the artist will also host 'Saturday Night Live' on October 4. Fans eagerly await his electrifying performance, which is sure to celebrate his roots while captivating a global audience.