Bad Bunny Makes History as First Latin Male Super Bowl Halftime Show Headliner
Puerto Rican sensation Bad Bunny is set to make history as the first Latin male artist to headline the Super Bowl Halftime Show on February 8, 2026. This comes after a series of cultural impacts and collaborations that have propelled him into the American mainstream.
Bad Bunny's rise to prominence has been nothing short of meteoric. With 113 Hot 100 hits and three Grammy awards under his belt, he has become a cultural force. His recent month-long residency in Puerto Rico generated over $200 million in economic impact, demonstrating his power to drive tourism and boost local economies.
His upcoming Super Bowl Halftime Show appearance at Levi's Stadium will be his first as a headliner, although he previously performed as a guest artist in 2020 with Shakira and Jennifer Lopez. Following Kendrick Lamar's record-breaking 2025 Super Bowl halftime show, which attracted 133.5 million viewers, Bad Bunny's show is expected to draw massive attention. Roc Nation's partnership with the NFL since 2019 has brought diversity and cultural relevance to the halftime show, with Apple Music serving as the presenting sponsor for the fourth consecutive year.
Bad Bunny's Super Bowl Halftime Show headlining gig in 2026 is a testament to his global influence and the growing impact of Latin music in the American mainstream. His performance is set to further cement his status as a cultural icon and a force to be reckoned with in the music industry.
