Bắc Ninh and Jeonbuk unite to boost cultural ties and tourism growth
Bắc Ninh and Jeonbuk have signed a memorandum of understanding (MoU) to boost cultural exchange and tourism. The agreement aims to deepen ties between the Vietnamese province and the South Korean region. Both sides see strong potential in collaboration, given their rich traditions and growing economic links. The signing took place between Bắc Ninh's Department of Culture, Sports and Tourism and Jeonbuk's Culture and Tourism Foundation. The MoU comes into effect immediately, with an initial three-year term and automatic renewal unless either party opts out.
Bắc Ninh is renowned for *quan họ* folk singing and Đông Hồ woodblock paintings. Jeonbuk, meanwhile, is known for Pansori storytelling and Hanji paper, currently under consideration for UNESCO recognition. Both regions hope to leverage these traditions for joint projects. Deputy Director Đỗ Tuấn Khoa noted that Vietnam and South Korea's strategic partnership creates ideal conditions for cooperation. Jeonbuk has already seen success in tourism and medical tourism ventures with Vietnam, adding to the optimism. Under the agreement, the two sides will focus on developing tourism products linked to their cultural heritage. Plans include joint promotional campaigns and exchange programmes for young people and artists. Lee Kyung Yoon, Director of Jeonbuk's Culture and Tourism Foundation, called the MoU a key milestone for future collaboration. Beyond culture and the arts, the partnership will extend to education, creative industries, and tourism development. Bắc Ninh's growing appeal to Korean investors further strengthens the foundation for these efforts.
The MoU sets a clear framework for cooperation over the next three years. It targets increased tourism, cultural exchanges, and stronger people-to-people connections. The initiative also supports broader Vietnam-South Korea relations through shared heritage and economic opportunities.
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