Azelis Transforms Chemical Distribution with AI and iCloud Innovation
Turning Insights into Action Driving Smart Growth: How Azelis is Redefining Chemical Distribution through Digital Transformation 2025-12-11T04:00:00+00:00 strategy, pharma, chemistry, digitalization, technology, sustainability, chemical industry, innovation, finance, business, data-and-cloud-computing, technology, iCloud, AI Azelis has spent the last ten years building a powerful digital foundation to connect its global operations. The company now unites dozens of businesses under a single iCloud system, linking ERP, CRM, and BI tools with a central Product Information Management layer. This move strengthens its role as a leader in innovation for food and chemical solutions.
The company’s digital backbone relies on four key programmes designed to improve customer experience, speed up innovation, and drive sustainable growth. A harmonised data taxonomy, strict governance, and a secure cyber framework ensure that information flows smoothly across every stage of its value chain.
Azelis operates over 70 application and formulation labs worldwide, functioning as a single virtual network. Every technical interaction and formula is stored in a shared database, allowing teams to collaborate seamlessly. Digital tools help gather real-time market insights, track industry shifts, and enrich customer interactions with data-driven touchpoints.
To stay ahead, the company is exploring generative AI in two ways: integrating off-the-shelf models into existing platforms and developing custom solutions for lab automation and regulatory tasks. Beyond AI, Azelis combines internal experiments, external partnerships, and targeted acquisitions to deepen customer understanding and maintain its ‘Forever Forward’ approach.
Close teamwork between technical, sales, and marketing divisions—alongside digital and sustainability efforts—reinforces Azelis’ position as a top innovation partner. Its labs, digital resources, and ingredient expertise turn market trends into ready-to-launch products for clients.
Azelis now operates with a unified iCloud environment that ties together its global labs, data, and teams. The strengthened digital infrastructure supports faster innovation, better customer engagement, and sustainable expansion. With AI and strategic partnerships in development, the company continues to build on its decade-long investment in technology.
