Attempting Adobe's Fantasy Premier League emblem maker, the output is disappointing, even less impressive than my football team's performance.
The Fantasy Premier League (FPL) has introduced a unique logo generator for its users, a custom integration of Adobe Express powered by Adobe's Firefly generative AI. This tool, embedded within the Premier League's website, offers an innovative way for FPL users to create and customise their team badges.
When users choose to create or customise their team badge in FPL, they are redirected into Adobe Express. Here, they can log in and interact directly with Adobe’s AI image generation tools, including prompt-based image creation and editing options. The badge generator relies on Adobe Express’s Firefly AI model for image generation, and requires users to log into Adobe accounts to create and edit images.
After creating the badge in Adobe Express, the image is submitted back to the Premier League site for moderation and approval before becoming the team badge. This process ensures that the badges meet the league's standards and maintain a consistent look and feel.
However, some users have expressed disappointment with the quality of the badges produced by the tool. The tool's results have been criticized for not meeting the quality of traditional football badges. One example shows a gorilla and an American football, which is an unusual depiction of football in the UK.
Despite these criticisms, the logo creation tool is a significant step for the Premier League and Adobe. It marks the beginning of a new partnership between the league and Adobe, with Adobe named as the 'Creativity Partner' for the new season. The tool is also introducing Adobe's name and products to a new audience, providing brand exposure to a new demographic of non-creatives.
In addition, the tool appears to be the generic Adobe Express implementation of Firefly with a Premier League-themed landing page. Users can submit a logo for a fantasy NFL team, but it would require calling it a soccer ball. The templates do not resemble the badges of any club in the Premier League, which may be due to the tool's interpretation of 'football' as an oval-shaped object due to Adobe being a US company.
In conclusion, the Fantasy Premier League logo generator is a unique and innovative tool that offers users a new way to customise their team badges. While some users have expressed disappointment with the quality of the badges, the tool marks the beginning of an exciting partnership between the Premier League and Adobe, and provides brand exposure to a new audience.
- The Fantasy Premier League (FPL) users can create and customise their team badges using a unique logo generator, which is powered by Adobe's Firefly generative AI.
- This logo generator, embedded within the Premier League's website, is a custom integration of Adobe Express and redirects users to Adobe Express for image creation and customisation.
- Users interact directly with Adobe’s AI image generation tools in Adobe Express, which include prompt-based image creation and editing options.
- After creating the badge in Adobe Express, it is submitted back to the Premier League site for moderation and approval before becoming the team badge.
- The quality of the badges produced by the tool has been criticized, with some users expressing disappointment as the results don't meet the quality of traditional football badges.
- Despite the criticisms, the logo creation tool is a significant step for the Premier League and Adobe, marking the beginning of a new partnership and providing brand exposure to a new demographic.
- The tool, which appears to be the generic Adobe Express implementation of Firefly with a Premier League-themed landing page, may offer templates for fantasy NFL teams, but would require calling the ball a soccer ball instead of a football.
