Attempted use of Adobe's Fantasy Premier League logo maker yields disappointing outcomes, even surpassing the subpar performance of my football team's line-up.
The English Premier League (EPL) has teamed up with Adobe to offer a unique feature to its Fantasy Premier League (FPL) managers - the ability to design custom team badges using Adobe Express and its Firefly generative AI technology.
When entering your FPL team, you’re prompted to create a badge by generating images through Adobe Express's Firefly AI. Users can edit generated images with advanced options, such as background removal and adjustments, before submitting for moderation. This feature is embedded within the FPL interface and accessible via the Premier League's website, not as a standalone dedicated app.
The tool requires a well-written prompt to generate a logo, and users are asked if they want to create a badge after picking their players. After clicking 'submit', the image is sent to moderation for approval. Once approved, the image will appear on the team's profile on the Premier League site.
Adobe's tool understands 'football' as an oval-shaped object, being a US company, which might explain some of the initial design limitations. However, the logo generator is being promoted as a first-of-its-kind collaboration between the league and a sponsor.
It's important to note that the tool is powered by Adobe's Firefly AI model, which is trained on licensed Adobe Stock artworks, ensuring content equity and respect for copyrights. There is no separate or special Adobe Express app created uniquely for FPL; it is a branded integration within FPL's digital ecosystem linking to Adobe Express.
Users start by entering a prompt for the AI to generate badge images. The platform offers community examples and prompts to guide creativity. After logging into an Adobe account, users receive multiple image options and can refine results interactively.
The naming of Adobe as the 'Creativity Partner' of the EPL is providing the brand with significant brand exposure. This marketing strategy is effective in exposing Adobe's brand and products to a new audience of non-creatives.
- In this collaboration with Adobe, the English Premier League (EPL) offers Fantasy Premier League (FPL) managers a unique opportunity to design custom team badges using Adobe Express and its Firefly AI technology.
- The feature to create a badge is embedded within the FPL interface and accessible via the Premier League's website, rather than as a standalone dedicated app.
- Users can generate images for their badges through Adobe Express's Firefly AI, and then edit generated images with advanced options like background removal and adjustments.
- Adobe's tool understands 'football' as an oval-shaped object, which may result in some initial design limitations due to being a US company.
- The first-of-its-kind logo generator is promoted as a result of the league's collaboration with Adobe and is powered by Adobe's Firefly AI model, which is trained on licensed Adobe Stock artworks.
- Users start by entering a prompt for the AI to generate badge images, receiving multiple image options after logging into an Adobe account, with the ability to refine results interactively.
- The naming of Adobe as the 'Creativity Partner' of the EPL provides the brand with significant brand exposure and exposes Adobe's brand and products to a new audience of non-creatives.
