Slammin' Games with the SparkassenStars at the Bones Hands Arena
Athletics Hall in Bochum receives new labels
Get ready, Bochum! The VfL SparkassenStars and the renowned "Bones Hands" animal chiropractic clinic have joined forces, forming a long-term partnership kicking off next season. A significant part of this pact includes the rebranding of the sports hall during home games, now dubbed the "Bones Hands Arena." This innovative clinic has grown in popularity thanks to entertaining social media videos showing therapy sessions for our furry friends, with over 9 million followers on Instagram and TikTok.
Hans Peter Diehr, Managing Partner Marketing of the VfL SparkassenStars, sees this collaboration as a fantastic opportunity to bring even more attention to the team. Last season, the Bochum second-division basketball team made it to the playoffs for the first time, and this year, their objective is to achieve the same feats, according to Diehr.
Paw-some Success for Bochum's Animal Healers
Originated by Murat Colak at the tender age of 14, "Bones Hands" has grown from a family tradition to a full-blown clinic that treats animals too. Colak learned chiropractic care from his uncle and expanded his skills to cater to our four-legged friends. Needing a solution for his own dog's ailments, he found that the local vet couldn't help - thus inspiring him to help others in a unique, hands-on manner. Celebrities like Will Smith and Lady Gaga have shown their appreciation for "Bones Hands", with Colak primarily caring for dogs and cats in his Bochum headquarters. However, he emphasizes that his work complements, rather than replaces, conventional veterinary care.
Gökhan Gök, CEO of "Bones Hands", believes that building trust with animals is vital for their work, and it can take varying amounts of time. By sponsoring the SparkassenStars, the animal healers also want to show their roots in Bochum and their solidarity with the region's sports scene.
The Lowdown:
- Sponsor: Bones Hands Animal Chiropractic Clinic
- Team: VfL SparkassenStars Bochum
- Agreement: Premium partnership, collaborative marketing, and joint promotions
This collaboration is slated to stand as a symbol of local businesses supporting regional sports teams, fostering a sense of community while boosting the profiles of both the basketball club and the animal chiropractic clinic.
The VfL SparkassenStars, now in collaboration with Bones Hands Animal Chiropractic Clinic, are set to play their home games at the rebranded Bones Hands Arena, with the hope of replicating last season's playoff success in the NBA-inspired basketball league. The renowned animal chiropractic clinic, famous for its entertaining social media videos and treatment of celebrities like Will Smith and Lady Gaga, sees this sponsorship as an opportunity to show their roots in Bochum and their solidarity with the regional sports scene.
