Athletes in Formula 1 reveal impressive earnings: a financial success once considered unachievable by many
Formula 1 Revenue Soars in Q2 2025
Formula 1, owned by Liberty Media, experienced a notable increase in revenue for the series during Q2 2025. The revenue reached an impressive $1.34 billion, marking a 35% increase from the same period last year.
The significant boost in income was primarily due to an expanded race calendar, new and extended high-value sponsorship deals, and a successful one-off commercial boost from the Apple-produced F1 movie.
The race calendar for Q2 2025 included nine races, compared to eight in the same period of 2024, which contributed to greater race promotion fees, media rights, and sponsorship revenue.
Sponsorship revenue was notably boosted by PepsiCo joining as a new long-term sponsor until 2030 and MSC Cruises extending its sponsorship agreement to 2030. Additionally, a new licensing partnership with Disney’s "Mickey & Friends" was announced, effective 2026.
A unique commercial gain came from the global premiere and release of Apple’s F1 movie, which helped increase revenues substantially and amplified F1’s cultural reach and engagement with new audiences.
Other revenue sources such as leasing the Grand Prix Plaza in Las Vegas and strong performances from Liberty Media's hospitality and ticketing subsidiary Quint also contributed to growing the overall revenue base beyond just racing events.
Operating income before depreciation and amortization (OIBDA) more than doubled, from $165 million to $369 million. Prize money for teams totaled $513 million, an increase of $435 million from last year.
The Formula 1 series took a break in Q2 2025, with the Hungarian Grand Prix in Budapest being the final race before the summer break in the Formula-1 World Championship. The drivers, during their break, were pictured in an informal setting, imagining their holidays, in an official illustration published by race organizers on Formula-1's social media channels.
The next Formula-1 race will take place in Zandvoort, Netherlands, on August 31. The race will begin at 16:00 local time. The series will take a month-long break after the Hungarian Grand Prix before returning to action in the Netherlands.
Sports-related revenue for Formula 1 significantly increased in Q2 2025, thanks to an expanded race calendar, new sponsorship deals, and the success of the Apple-produced F1 movie. Notably, PepsiCo joined as a new long-term sponsor and MSC Cruises extended its agreement, while a new licensing partnership with Disney’s "Mickey & Friends" was also announced.
