At 84 years old, Martha Stewart proudly accepts the label of a 'sex symbol' following the popularity of her provocative photos, nicknamed 'thirst traps'.
Martha Stewart, the iconic home-lifestyle guru, turned 84 on Sunday, but she's showing no signs of slowing down. In a surprising twist, Stewart has embraced the concept of a "thirst trap" – an internet term for an attractive, eye-catching photo or video meant to garner attention.
The journey began in July 2020 when Stewart shared a poolside snap on Instagram, which was deemed a "thirst trap" by many fans. This marked the start of Stewart's sexy selfie spree, a move that has earned her a significant amount of attention and admiration.
The term "thirst trap" might seem out of place for a woman of Stewart's age, but she has taken it in her stride, incorporating it into her public persona with humour and confidence. This is evident in her sultry ad campaign for Rexona Australia's new Whole Body Deodorant, where she appears in a satin négligée using the product seductively.
In an interview with AARP, Stewart expressed that she doesn't spend much time thinking about aging in general. Instead, she believes in living gracefully, trying new things, and learning new things every day. This attitude is reflected in her ongoing engagement with sultry and cheeky content.
Stewart's embrace of the "thirst trap" concept has not only boosted her popularity but also led to major brand deals. She has become one of the stars of MAC Cosmetics' "I Only Wear MAC" campaign and the oldest person to appear on the cover of Sports Illustrated's Swimsuit issue.
In January 2023, Stewart made history as the oldest person to appear on the cover of Sports Illustrated's Swimsuit issue, at the age of 81. She wore a daring white one-piece with a plunging neckline and a burnt orange cover-up for the shoot.
In the MAC Cosmetics campaign video, Stewart tasted various foods after applying products from the brand's nude lip collection. She continues to post sexy shots and looks for the next "thirst trap," demonstrating her playful acceptance of the term.
In an interview with InStyle magazine in 2023, Stewart explained that she was reveling in her status as a "sex symbol." Earning the label felt "fantastic" and was a good example for others, she said.
Stewart's cover for Sports Illustrated's Swimsuit issue and her ad for Rexona Australia's Whole Body Deodorant show that age is just a number for the 84-year-old. She continues to break boundaries and inspire others with her confidence and zest for life.
- Martha Stewart's 84th birthday hasn't dampened her zest for life, as she continues to venture into unconventional territories such as the world of entertainment and pop-culture, often highlighted by her involvement in seductive ad campaigns and her embrace of the "thirst trap" concept.
- The octogenarian celebrities, like Martha Stewart, are redefining the norms of aging in the entertainment industry, blurring the lines between age and appeal, and bringing sports and health enthusiasts into the realm of pop-culture.
- Despite her age, Martha Stewart's foray into the realm of entertainment and sultry content has earned her major brand deals, showcasing that health and vitality can coexist with an engaging and entertaining public persona.
