Asia-based strategy firm now holds approximately 7,800 Bitcoins
Metaplanet's Bitcoin Accumulation Strategy Boosts Its Global Position
Metaplanet, a publicly-traded company based in Asia, has solidified its position as a major player in the Bitcoin market. With a current holding of 18,888 BTC, valued at approximately $2.17 billion, Metaplanet is among the top ten globally in Bitcoin holdings and one of the main companies worldwide in the institutional market 1.
The company's aggressive Bitcoin accumulation strategy, aimed at becoming a major institutional player in the global crypto market, has seen it acquire 775 BTC for about $93 million on August 18, 2025, increasing its total holdings 1. Since initiating its Bitcoin treasury strategy in late 2024, Metaplanet has invested about $1.94 billion in Bitcoin-related initiatives 1.
Metaplanet's strategic acquisitions have propelled it to the 13th position globally in Bitcoin accumulation, with ambitions to climb higher if its acquisition pace continues 4. The company, under President Simon Gerovich, has recently raised its goal from owning 1% of Bitcoin’s total supply (~210,000 BTC) by 2027, to acquiring 30,000 BTC as an intermediary milestone 13.
To support its acquisition goals, Metaplanet announced a $3.7 billion stock offering in August 2025 to raise capital specifically for Bitcoin purchases 35. This strategic move has contributed to a significant turnaround in quarterly earnings for the company, with its stock surging 190% YTD in 2025, far outperforming Japan’s Topix Core 30 index and large blue-chip firms 35.
Experts attribute this trend to factors such as asset diversification, inflation protection, and the expectation that Bitcoin will maintain or exceed its historical highs. Metaplanet follows a dollar-cost averaging approach, consistently purchasing Bitcoin regardless of short-term market volatility, positioning Bitcoin as a long-term store of value and inflation hedge 12.
Notably, Metaplanet has surpassed countries like El Salvador in terms of Bitcoin holdings. The transparency in Metaplanet's movements and financial results contributes to increasing the legitimacy and appeal of Bitcoin in the corporate world. The company's recent purchase of 1,004 bitcoins, its second-largest individual purchase, reaffirms its position as a leader in corporate accumulation of the cryptocurrency in Asia 1.
Metaplanet has rapidly increased its Bitcoin holdings since April 2024, with constant purchases totaling over 2,800 BTC in May alone. The company maintains a strategic position with an average purchase price of around $91,300 per bitcoin. The current price of Bitcoin is around $103,000, trading at just 5% of its historical record 12.
In the first quarter of 2025, Metaplanet reported a 95.6% return on its Bitcoin investment. The accumulated return for the second quarter of 2025, so far, is 47.8% for Metaplanet's Bitcoin holdings. Corporations and businesses are the largest net buyers of Bitcoin in 2025 6.
With its strategic acquisitions, capital raises, and clear acquisition targets, Metaplanet stands out as a leading institutional Bitcoin treasury company in Japan and Asia. Its long-term strategy underscores its growing prominence and ambition in the global cryptocurrency market 135.
1. Metaplanet's strategic focus is not limited to Bitcoin, as the company has expressed interest in other sports and entertainment ventures to diversify its portfolio and expand its reach.
2. Beyond Bitcoin, the financial success of Metaplanet has propelled them to invest in other sports, aiming to capitalize on the growing global popularity and commercial potential of various sporting events.
