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arrival of fresh WNBA agents complicates expansion discussions, collective bargaining agreement negotiations

Increased salary expectations, publicity opportunities, and a broadened roster of players have sparked unprecedented enthusiasm among potential agents, eager to represent WNBA athletes.

WNBA Faces Challenges with an Increase of Agents Amid Expansion and Collective Bargaining Agreement...
WNBA Faces Challenges with an Increase of Agents Amid Expansion and Collective Bargaining Agreement Discussions

arrival of fresh WNBA agents complicates expansion discussions, collective bargaining agreement negotiations

In a bustling hotel in Toronto, the Women's National Basketball Players Association (WNBPA) hosted a meet-and-greet, bringing together WNBA agents for a crucial gathering. This event was part of the Toronto Tempo's efforts to put agents at ease about players joining their expansion franchise, set to begin its first season next year.

The gathering included sessions on immigration, facilities, and connecting with front office staff, providing agents with valuable insights into the Tempo's operations. Team president Teresa Resch was among the front office staff present, offering a glimpse into the Tempo's vision and plans for the upcoming season.

The WNBA is currently in an expansion era, with the Tempo and the Portland Fire starting their first seasons next year. The Toronto Tempo will play home games primarily at Coca-Cola Coliseum in Toronto, with plans to hold some games in other Canadian cities like Vancouver and Montreal.

The event came at a pivotal time for the WNBA, as more than 100 players have entered free agency this offseason due to an impasse in CBA negotiations. This has led to a notable increase in certification applications expected over the next year, with the number of certified agents in the WNBA currently exceeding 150.

The likelihood of new variables to parse within an expanded CBA document could make this winter transformational, if a little stressful, for agents. Players like Sabrina Ionescu, Breanna Stewart, and A'ja Wilson are among those looking for new contracts this summer, and some have signed deals that expire after this season in anticipation for a new CBA where they could potentially receive contracts that triple their current salaries.

Agents are being forced to start relationships with potential clients earlier, as in the NIL era in college sports. Boris Lelchitski, a WNBA agent, believes that experience, rather than a law degree, is crucial for success in the industry. Newcomers face challenges in recruiting potential W clients who have established relationships with seasoned agents at established agencies.

Vincent Demps, CEO of Elite Sports Empowerment, helps agents get their WNBA licenses and has noticed the changing landscape. The WNBPA is considering increasing the certification criteria for aspiring agents, potentially including an exam similar to other major sports league associations.

The Tempo also discussed with agents how to assist clients if they land with the WNBA's first franchise outside of the United States. This is a significant step, as the Toronto Tempo will be the league's first team based outside of the U.S.

The meet-and-greet was an opportunity for agents to get acclimated with the Tempo's operations before the expansion franchise's inaugural season. With the league planning to add three additional teams by the end of 2030, pushing toward a record 18 clubs, the future of the WNBA looks promising. The gathering in Toronto was more than just a networking event—it was a testament to the excitement and anticipation surrounding the WNBA's expansion era.

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