Approximately 7 million viewers make SIC the most-viewed channel once more.
In the ever-evolving world of Portuguese television, SIC continues to hold a strong position, recently claiming the title of the most watched channel for the fifth consecutive month. With a 14.4% share, SIC leads in all hourly bands - morning, afternoon, and prime time - solidifying its position as a dominant force in the industry.
Two of SIC's flagship news programs, "Primeiro Jornal" and "Jornal da Noite", are the most watched news programs on the channel. The popularity of these programs is further boosted by segments such as "Police Cases", "SIC Polygraph", "Great Reportage", and "Cold War". These segments, airing on both "Primeiro Jornal" and "Jornal da Noite", have contributed significantly to the channel's success.
SIC Notícias, the dedicated 24-hour news channel launched in 2001, maintains its leadership, particularly in the commercial target, with a total coverage of nearly 7 million spectators. The network operates with modern production facilities since its 2019 relocation, ensuring high-quality broadcasts.
While exact current viewership growth figures for SIC Notícias are not detailed in the available data, the channel remains a key informational asset for SIC. The network's commitment to news programming is evident, as SIC Notícias remains a major 24-hour news channel.
In the digital realm, SIC's streaming platform, Opto, is positioned as an important extension aiming to capture digital viewers amid evolving media consumption trends. The growth of Opto is not quantified in the available data, but its strategic importance is implied.
July was the best month ever for Opto, indicating a promising future for the streaming service. Public promotion of SIC Internacional on platforms like Instagram reflects continued audience engagement efforts internationally, suggesting a strategic push in digital and international markets.
In the entertainment sector, SIC's soap operas were the most watched, with "A Promessa" being the most watched soap opera of the month, followed by "A Herança".
For precise current program names and quantitative growth data for SIC Notícias and Opto, direct SIC press releases or media industry reports would provide the most accurate up-to-date insight.
SIC's success extends beyond news programs, with its soap operas being the most watched entertainment content, such as "A Promessa" and "A Herança". The digital streaming platform Opto, a strategic extension for capturing digital viewers, experienced a record-breaking month in July, indicating promising growth.
