Approved Projects and Sanctioned for 2025
In the dynamic world of streaming entertainment, Netflix, Prime Video, Apple TV+, and MAX are making significant moves to shape their content strategies for 2025. The Global Film+TV Projects Tracker, a hub for industry leaders, has provided an overview of their predicted regional focus and originals strategies.
Netflix, a trailblazer in the streaming industry, continues to prioritise international markets. The company plans to invest heavily in India, Southeast Asia, Africa, and Spain, aiming to expand its localised content slate and connect with audiences on a deeper level. This strategy is part of Netflix's commitment to its "local for local" content approach.
Amazon Prime Video, while focusing on global appeal, also invests in local productions. However, specific regional strategies for 2025 are not yet detailed. Historically, Prime Video has balanced original and licensed content, attracting subscribers with spectacles like "The Lord of the Rings" and localised content.
Apple TV+, known for its premium content approach, focuses on quality over quantity. It has invested in exclusive deals with top creators and aims to expand its content library to attract a broader audience. Apple TV+ has been quietly increasing its Originals slate, with certain genres at the centre.
MAX (formerly HBO Max) has been focusing on expanding globally and attracting a wider user base. The company has been particularly strong in the U.S. and other mature markets. MAX emphasises high-quality content, including Max Originals, which are exclusive to the platform.
Understanding what is being greenlit, where, and by whom is crucial for production companies, service vendors, and market strategists. The Global Film+TV Projects Tracker offers a personalised demo for more information, providing live tracking of global projects, partnerships, and vendor ecosystems across the entertainment supply-chain.
In 2025, scripted and unscripted genres are expected to gain momentum. The website's live tracking covers these genres from inception to release, tracking every stakeholder involved globally. The website serves as a headquarters for industry leaders like Netflix, NBCU, Warner Bros. Discovery, and more, offering an Exclusive Report, a Download Report, a Watch Recording, and a Watch Now option for further insights.
- Netflix, analyzing the international market, aims to hike investments in India, Southeast Asia, Africa, and Spain, to gather a larger audience through localized content.
- Prime Video, while pursuing a global audience, has historically balanced original and licensed content, with specific strategies for 2025 yet to be revealed.
