Approaching Demise of the Apple Cup Linked to Pac-12 Division and New Age of Name, Image, and Likeness (NIL) Regulations
The Apple Cup, one of college football's most time-honoured traditions, is once again upon us as Washington State and Washington prepare to face off. This year's matchup is particularly intriguing, with Washington aiming to reclaim the Apple Cup after a loss last season.
Washington State's coach, Jedd Fisch, views the Apple Cup as a championship game, a sentiment shared by his counterpart at Washington. The two teams have met 116 times, with the Cougars historically holding their own against their in-state rivals, even when they were near the bottom of the Pac-12.
However, the landscape of college football is changing, and the resource gap between Washington State and other Power Five schools is widening. In the new Name, Image, and Likeness (NIL) era, college athletes are pocketing more money, but parity is perishing. Washington State, for instance, does not have the same resources as Washington in this new age.
This lack of resources has been a concern for high school recruits considering Washington State. With fewer opportunities for major bowl games and less exposure, some recruits might overlook the Cougars. Yet, Washington State still managed to attract decent recruits last season, while Washington was rebuilding.
The resource gap is evident in the latest AP Top 25 poll, with Washington receiving no votes, while Washington State continues to fight despite their recent loss to North Texas 59-10. The Cougars, however, showed their mettle in their last meeting with Washington, beating the favoured Huskies 24-19 and reclaiming the Apple Cup.
The prospect of the Apple Cup disappearing after 2028 might be seen as sad or merciful, depending on one's perspective. The University of Washington recently announced its withdrawal from the Apple Cup after the year 2028, citing unspecified reasons. It remains unclear whether UW will want to or be able to schedule more Apple Cup games after 2028.
Despite these challenges, the spirit of the Apple Cup remains strong. For both teams, the game is more than just a rivalry; it's a tradition, a testament to the passion and dedication of college football in the Pacific Northwest. As the countdown to the game begins, fans on both sides eagerly await the outcome of this year's Apple Cup.
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