Skip to content

Apple's Holiday Commercial Features Tierra Whack and Her Small-Scale Double, Highlighting the Power of HomePod Mini

Rap star and her twin bail on traditional voice assistance, opt for compact, novel model instead.

Apple's Holiday Ad Features Tierra Whack and Her Miniature Doppelganger Displaying the Powerful...
Apple's Holiday Ad Features Tierra Whack and Her Miniature Doppelganger Displaying the Powerful HomePod Mini

Apple's Holiday Commercial Features Tierra Whack and Her Small-Scale Double, Highlighting the Power of HomePod Mini

Apple has debuted its latest advertisement for the HomePod Mini, and this time, it's featuring an up-and-coming artist. American rapper and singer Tierra Whack, known for her innovative album "World Wide Whack," has taken the spotlight in the new ad.

The ad, directed by TBWA\Media Arts Lab, continues the theme of how music can lift your spirits, much like the instantly classic "Welcome Home" ad. However, unlike its predecessor, which was directed by Spike Jonze and starred FKA twigs, the HomePod Mini ad does not feature the same level of mind-bending visual effects.

Instead, the HomePod Mini ad serves as an uplifting platform for Tierra Whack, showcasing her unique style and talent. The ad does not aim to build the same level of buzz around the device as the "Welcome Home" ad did, but it does manage to capture the essence of how music can enhance everyday moments.

Interestingly, the "Welcome Home" ad was named one of the year's best ads by Adweek, but the HomePod Mini ad did not receive the same recognition. Despite this, Tierra Whack's performance in the ad is sure to catch the attention of many, especially those who are fans of her artistic music projects and visuals.

It's worth noting that the HomePod Mini is the smaller, more affordable version of Apple's HomePod voice-activated assistant, which was first debuted by Apple in 2018. As Apple continues to expand its product line, it's clear that the company is committed to incorporating music and creativity into its advertising campaigns.

In conclusion, the HomePod Mini ad is a fresh and exciting addition to Apple's advertising portfolio. With Tierra Whack's captivating performance, it's sure to resonate with many and remind us of the power of music to elevate our mood and enhance our daily experiences.

Read also:

Latest