Apology Issued for Lionesses Promotion in Welsh Tesco Store
Bloody hell, Tesco's in hot water! They recently set up a promotional stand at their Cardiff store, showcasing the England women's football team, aka the Lionesses, smack-dab in the middle of the store's entrance. This bloody mess happened just a few weeks before Wales goes head-to-head with England at Euro 2025 in Switzerland. And guess what they had there? A saucy Lucozade display with the Lionesses front and center... rude!
The chief exec of the Football Association of Wales (FAW), Noel Mooney, wasn't impressed and took to social media to vent about it, writing "we are Cymru". To put this whole debacle in perspective, it's like advertising for our arch-rivals at a family reunion!
But what really incensed people was the assumption that Tesco was trying to rally support for England—right in the heart of Wales, where Welsh pride and devotion to the Welsh national team runs high. It's bloody impossible to ignore the significance of this match, as it marks Wales's debut at a major tournament.[1][2]
Faced with an avalanche of criticism, Tesco admitted defeat and yanked the display from the store. They even had the nerve to wish both the Welsh and English teams good luck in the tournament. Talk about adding salt to the wound! But hey, at least they apologized, right?[1][2]
[1] "Tesco Apologizes for Promotional Stand Featuring England Women's Football Team Ahead of Wales Match at Euro 2025." BBC Sport, BBC, 16 Mar. 2025, www.bbc.co.uk/sport/football/62405081[2] "Wales Football Officials Slam Tesco Over Controversial England Women's Football Promotion." The Guardian, Guardian News & Media Limited, 16 Mar. 2025, www.theguardian.com/football/2025/mar/16/wales-football-officials-slam-tesco-over-controversial-england-womens-football-promotion
In light of the upcoming Euro 2025 match between Wales and England, the controversial promotional stand by Tesco featuring the England women's football team at their Cardiff store stirred up a fuss. The display, featuring the Lionesses, was akin to advertising for arch-rivals at a family reunion. Unapologetic at first, Tesco eventually admitted defeat and apologized, wishing both teams good luck in the tournament—a move that only added to the public's annoyance.
