Anticipated product launches for the week: Apple, Beekman 1802, Converse, and assorted brand debuts
Get ready to celebrate Pride Month in style! This week, our fabulous team of editors - Rikka Altland, Jacqueline Saquin, and Elena Matarazzo - have rounded up the hottest product launches to keep you looking fabulous and giving back to the community. Here's what's hot in the LGBTQ+ world:
Apple Watch Pride Band
Gear up for Pride with this designer accessory! The colorful Apple Watch band is a dazzling addition to your smartwatch, featuring a unique, one-of-a-kind patchwork design. The rainbow stripes come in all shapes and sizes, creating a distinct pattern that reflects the individuality of the LGBTQ+ community.
While it shares the same build and pin-and-tuck closure as the regular band, this Pride edition carries a cool fee of $49, just like its straight counterpart. Apple is no stranger to contributing to LGBTQIA advocacy organizations, though they don't tie direct proceeds from each band sale. Instead, they regularly donate to numerous organizations like LGA World, the Human Rights Campaign, and more.
Puma Pride Collection
Sport your Pride with Puma's colorful and gender-neutral fitness styles! This collection includes vibrant hues in popular silhouettes such as hats, sneakers, jerseys, and mesh tanks. The design features subtle pops of color, such as the Palermo Pride Sneakers with their pale pink bases and multicolored laces, or the Puma Baby Tee with its playful Pride twist on the classic logo.
Stylish pieces like these are available at prices ranging from $25 to $100, and Puma is currently offering a 40% discount with code PUMAFNF on select styles. Additionally, Puma has partnered with charities like The Trevor Project to create supportive spaces for LGBTQ+ youth athletes.
Puma Palermo Pride Sneakers
These stylish sneakers are a must-have for any Pride-lover! With their pink, white, and blue design, they feature playful fuzzy uppers, colorful laces, and pink and blue stitching along the sides. Grab yours for just $80 at Puma.
Puma CA Pro Love Marathon Sneakers
Experience the vibrant colors of the rainbow with these eye-catching sneakers! These white streetwear shoes boast a unique design with transparent soles that repeat a colorful runner pattern inside. With a $54 price tag (40% off with code PUMAFNF), these are perfect for showing your pride this season.
Puma Equal Love Confederation Jersey
Stay in style this Pride Month with this versatile athletic jersey! Featuring a ribbed color and a stunning Pride-inspired graphic across the shoulders, it's perfect for outdoor activities. Take advantage of the 40% discount with code PUMAFNF, available at Puma for only $51.
Puma Equal Love Confederation Baby Tee
Bring a stylish touch of Pride to your wardrobe with this baby tee! It stays true to Puma's athletic aesthetic while adding a fun twist with a rainbow stripe across the shoulder and a colorful take on the classic logo. As always, the PUMAFNF code brings a 40% discount, making it just $21 at Puma.
Lost Pattern 'Love Is Love' Silk Bandana
NYC-based, AAPI-LGBTQIA+-led brand Lost Pattern has launched its chic Pride collection for 2025. The "Love is Love" silk bandana scarf is a standout piece from the collection, coming in both rainbow and blue-and-pink variants. These versatile scarves can be tied around handbags, worn as headbands, or even used as sarongs.
Crafted from 100% mulberry silk, these beautifully display watercolor hearts in the center of each. The scarf is made in collaboration with women in the Hangzhou region of China, preserving the traditional craft of silk scarf making while uplifting the community. All proceeds from sales will go directly to Trans Lifeline, a crisis hotline that offers emotional and financial support to trans individuals in need.
Beekman 1802 Pride Collection
support LGBTQ+ youth via the Ali Forney Center. Their best-selling daily facial moisturizer gets a colorful, Pride-themed makeover, with 100% of profits redirected to this charity. A new, fragrance-free Pride Bar Soap is also available for $18, with proceeds continuing to support the Ali Forney Center.
OPI Pride Collection
Get creative with your nails this Pride Month! The leading nail polish brand, OPI, offers a variety of vibrant shades in its Pride-inspired collection, starting at $10. From classics like Vogue en Violet and Blue Them All Away to the brand's Rapidry and Infinite Shine collections, there's a wide range of pigments to choose from. OPI recently hosted a drag show with "RuPaul's Drag Race" alum Kandy Muse to celebrate the collection launch.
Mix and match nail polishes to celebrate different LGBTQIA+ flags, or opt for press-on nails featuring festive icons for as little as $11. Pride month specials include discounts on select items, with Saguin's favorite natural pink Pearl-Clutching Behavior color available at just $11 (40% off).
OPI Infinite Shine Gel-Like Lacquer in Drop It Like It's Hawt
Show off your Pride with this bright red gel-like lacquer! A part of the Infinite Shine line, this polish delivers a glossy, long-lasting finish that will turn heads. You can grab it for $14 at OPI.
OPI Nail Lacquer in Blue Them All Away
Stick to the classics with this deep blue nail lacquer! Part of the Pride collection, Blue Them All Away adds a splash of color to your nails for only $12 at OPI.
OPI Xpress/on Nail Art in A Me-for-All
Level up your manicure game with this rainbow-tipped nail art design! Featuring a French tip shape, these press-on nails are perfect for Pride month. You can grab them for $16 at OPI.
OPI On Point Instant Press-On Manicure in On a Rainbow Streak
For a more subtle representation of Pride, these press-on nails feature rainbow stripes on select nails. These will last up to 14 days, so you can show them off for most of Pride month! Grab them for $11 at OPI.
Tomboyx Pride Collection
Celebrate Pride all year long with Tomboyx's selection of bras, underwear, and gender-affirming clothing! This queer-owned brand has been a staple for LGBTQIA+ folks since its founding in 2013. They offer a variety of products, including compression tops, tucking shorts, and boxer briefs designed for a comfortable, inclusive fit.
This year, the Pride collection includes six pages of products, ranging from sweatshirts to swimwear to bundled underwear packages. Tomboyx is currently offering a 40% discount on many items to kick off June.
Tomboyx Scoop Soft Bra in Shark Frenzy
Show off your Pride with this flirty, rainbow shark print bra! Featuring light support, it's crafted from Tomboyx's famous soft cotton material. You can grab it for just $24 at Tomboyx.
Tomboyx 4.5-Inch Trunks in Rainbow Fish
These gender-neutral trunks are the perfect in-between length for those looking for something longer than boy shorts but shorter than traditional briefs. With a teal fish print, they're bound to be a hit this Pride month! Grab them for just $19 at Tomboyx.
Tomboyx Compression Top in Black X= Rainbow
Minimize your chest with this sleek compression top, specially designed to be more comfortable and safer than traditional binders. Perfect for everyday wear, it's available for $37 at Tomboyx.
Tomboyx 9-Inch Boxer Briefs in Progress Pride Stripes
If the shorties aren't your thing, opt for these longer briefs! With a stay-put waistband and flat seams, they won't ride up and are perfect for preventing leg chafing. Grab them for $21 at TomboyX.
Converse Pride Collection
Express your Pride with customizable Converse shoes this season! Converse's signature shoes, including high-tops and lace-up boots, are available in various printed designs. Customize your shoes with your choice of rainbow hues, or pick from a triad of trans colors, non-binary dyes, and more.
The footwear collection starts from $50, and Converse doesn't tie its donations to sales. Instead, they make donations to various local, national, and international organizations throughout the year.
Betsey Johnson Pride Collection
Shop the fabulous Betsey Johnson Pride collection! This line offers bold, energetic clothing pieces designed with whimsy, camp, and playful themes in mind. The collection is inspired by the fluidity of pride, water, and the early aughts.
In addition to featuring watercolor prints, rainbow shades, and rhinestones, the collection also benefits the Elton John AIDS Foundation. A portion of the proceeds from each sale goes to support their projects around the globe, including increasing access to healthcare, tackling LGBTQIA+ stigma, and ending AIDS.
Betsey Johnson Sweetheart Sunnies
These metallic pink sunglasses are the perfect accessory for Pride month! With a heart-shaped design, they're a fun, flirty addition to any outfit. Grab them for just $36 at Betsey Johnson.
Betsey Johnson Kitsch Million Stars Phone Bag Silver
Why choose between a purse and a phone bag when you can have both? This adorable phone bag by Betsey Johnson features a detachable phone handle that allows you to make and receive calls while connected to your phone. Grab it for $148 at Betsey Johnson.
Betsey Johnson Betseys Tiered Tulle Dress Cream
Show off your Pride style with this cute, tiered ruffle dress! Featuring a black and white design and supporting the Elton John AIDS Foundation, it's the perfect party dress for any Pride event. Grab it for just $109 at Betsey Johnson.
Riess x Tom Daley
Don't miss out on the Riess x Tom Daley capsule collection! This collaboration between English fashion brand Reiss and Olympic swimmer Tom Daley features seven unique pieces, ranging from a sparkling collared shirt to a tight-knit tank top. The baby-blue hues and teals are inspired by Daley's days in the Olympic pool, while the yellow adds a fun pop of color.
Every cent of this collection will go to Rainbow Road, a nonprofit that helps at-risk LGBTQIA+ individuals find safety, receive financial assistance in times of crisis, and provides relocation services to safer locations.
Reiss x Tom Daley Cotton Lover Vest
This simple, yet striking tank top is a must-have for any Pride celebration! Featuring a minimalistic design, it's perfect for pairing with cutoff shorts or sportswear. Grab it for just $75 at Reiss.
Reiss x Tom Daley Hydros Tile Crochet Shirt
Make a statement with this high-quality, eye-catching shirt! Inspired by Tom Daley's love for crocheting, it features a unique, whimsical design that's perfect for summer. Grab it for $285 at Reiss.
Reiss x Tom Daley Eros Graphic-Print T-Shirt
Stay cool while celebrating Pride with this lightweight, tiled crochet shirt! Featuring a unique, hand-crafted design, it's a fun, fashionable addition to your wardrobe this season. Grab it for $160 at Reiss.
Reiss x Tom Daley Atlantis Sequin Lover Shirt
Dress to impress with this luxurious, sequin-adorned shirt! Featuring a Cuban-collar design and a tailored fit, it's perfect for Pride events or nights out. Grab it for just $225 at Reiss.
Shop this week's other launches
In addition to the above collections, don't miss out on other hot product launches this week! Check out the Quip Sonic Toothbrush in Pride, available from June 2 to June 30 for 20% off with the PRIDE20 coupon. Or, shop the heavyweight tee from Lockwood51, known for its bold, unapologetic gay apparel.
Add a touch of style to your Pride Month celebrations with the latest fashion-and-beauty launches. Sport the rainbow-hued Apple Watch Pride Band or opt for Puma's vibrant, gender-neutral Pride Collection, offering everything from hats to sneakers. For a more sophisticated look, consider the Riess x Tom Daley capsule collection, benefiting Rainbow Road. And, don't forget to check out the various general-news articles available for an all-around informed and fabulous Pride Month lifestyle.
