Anta to Debut First U.S. Retail Location in Beverly Hills
Anta Sports Products Ltd., a leading consumer-focused company specializing in sportswear, is set to make a significant mark on the American market with the opening of its first store in Los Angeles. This store, located in the heart of Beverly Hills, will be the first in the U.S. to offer Anta's core Anta-branded products exclusively.
The store's opening marks a significant expansion of Anta's presence outside of China, and it is part of Anta's strategy to build awareness about its products in the U.S. market. Anta has not previously had a store in the U.S. specifically for its core Anta-branded products.
In the U.S., Anta is represented through its ownership of Amer Sports, a company that includes brands like Descente, Wilson, and Arc'teryx. Anta's strategy for the U.S. market focuses on acquisitions, product expansion, and enhancing direct sales channels for deeper market penetration.
Recently, Anta acquired Amer Sports, which gave them strong footholds in outdoor apparel, hiking, and tennis markets, both in Europe and North America. Post-acquisition, Amer Sports under Anta has shifted focus from growth driven by acquisitions to expanding product ranges and enhancing direct sales channels.
To strengthen its position in the outdoor segment, Anta utilizes Jack Wolfskin’s exclusive material technologies and German design experience, aiming to blend global technical know-how with local market appeal.
While the search results do not explicitly mention NBA players in Anta’s U.S. expansion, it is widely known that Anta has signed prominent NBA stars in recent years as part of their brand promotion strategy. By endorsing NBA players, Anta enhances brand visibility and credibility in basketball-centric U.S. and global markets.
Anta Sports Products Ltd. plans to use NBA players Kyrie Irving and Klay Thompson as brand ambassadors for their U.S. expansion. The store's opening in September promises an exciting new chapter for Anta in the U.S. market.
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Anta Sports Products Ltd. is set to extend its reach beyond sportswear and enter the fashion-and-beauty and lifestyle sectors, as they plan to use NBA players Kyrie Irving and Klay Thompson as brand ambassadors for their U.S. expansion. The store's opening in September aims to not only deepen market penetration but also increase brand awareness about its core Anta-branded products in the sports market.
