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Angry Orchard's Advertising Campaign Finds 'Sw**t' Offensive

Cider brand's introductional campaign unveiled by Goodby Silverstein & Partners, emphasizing its authentic tastes.

, and ASMedia

2025 September 17 . 11:08 PM

2 min read

Angry Orchard's Advertising Campaign deems the term 'Sw**t' as Offensive Language

Angry Orchard's Advertising Campaign Finds 'Sw**t' Offensive

Angry Orchard, Boston Beer's popular hard cider brand, has launched a new campaign that is turning heads in the advertising world. The campaign, managed by Goodby Silverstein & Partners, is a departure from traditional advertising norms, as it features the bleeping of a common word: 'Sweet'.

The campaign's hero spot, 'Grandma's Gathering', is a part of Angry Orchard's latest offering. Directed by Craig Gillespie, known for his work on I, Tonya and Lars and the Real Girl, the ad shows a family gathering around the dinner table. The grandma, in a surprising twist, bleepes the word 'sweet' multiple times, causing the family to look on in disbelief.

This unique approach is a new addition to the portfolio of Goodby Silverstein & Partners, who also manage the campaigns for Sam Adams and Truly Hard Seltzer, other Boston Beer brands. The agency's management of Angry Orchard's campaign marks a new beginning for the brand.

The word 'sweet' being bleeped out is a notable feature of the campaign. This is apparently a swear word in Angry Orchard's latest campaign, making it a standout in the advertising world. The main spectacle of the campaign, directed by Mike Cheslik, uses this unconventional tactic to grab the audience's attention.

Boston Beer, the company behind Angry Orchard, Sam Adams, and Truly Hard Seltzer, is the force behind this innovative campaign. The campaign for Angry Orchard is a new addition to their portfolio, further diversifying their offerings in the market.

In conclusion, Angry Orchard's latest campaign, 'Grandma's Gathering', is a fresh take on advertising, using the bleeping of a common word to create intrigue and engage the audience. The campaign, managed by Goodby Silverstein & Partners, is a testament to the brand's willingness to push boundaries and stand out in the crowded market.