Andre Iguodala Stealthily Took Up Permanent Position as NBPA Leader Following a Three-Month Tenure
Andre Iguodala Takes the Helm at the National Basketball Players Association
Andre Iguodala, the four-time NBA champion and MVP of the Finals in 2015, has stepped into a new role as the full-time executive director of the National Basketball Players Association (NBPA). This transition marks the culmination of a process that began in 2013, when Iguodala joined the NBPA's executive committee as a vice-president.
The timeline of Iguodala's transition at the NBPA is as follows:
- In 2013, Iguodala joined the NBPA's executive committee as a vice-president.
- In November 2023, he was appointed Acting Executive Director of the NBPA.
- By mid-2024, Iguodala was recognized with honors, such as induction into the Boys & Girls Clubs of America Alumni Hall of Fame in May 2024, indicating his expanding leadership role.
- By 2025, he was referenced as leading the NBPA in contexts involving NBA players and basketball leadership, suggesting he had fully transitioned into the executive director role.
The NBPA did not publicize the new status or the contract details of Iguodala's promotion. However, it is known that his salary for the fiscal year ending on Sept. 30, 2024, was $2.8 million, with $2.09 million in gross salary.
Iguodala's investments in various ventures outside of basketball have remained a part of his portfolio. He is a co-founder and managing partner of Mosaic, a $200 million venture capital firm. Additionally, he is a minority owner in Bay FC, Leeds United, and the TGL franchise in San Francisco. Iguodala has disclosed all of his necessary investments as part of his transition to becoming executive director.
In February 2024, the NBPA also hired David Kelly, the former chief legal officer of the Golden State Warriors, to be the union's managing director. Kelly now heads the union's legal efforts as a supplement to Iguodala's leadership.
During his offseason, Iguodala is currently in Spain for a week-long performance retreat for players. Despite keeping a low profile since assuming the acting position in 2023, Iguodala's leadership at the NBPA has been marked by significant changes. Under his tenure, the NBPA has hired Michelle Crenshaw as chief people officer, Cameron Jones as chief financial officer, Morgan Cato as EVP for player operations, and Jacinda Ortiz as VP of brand communications.
The NBA's current Collective Bargaining Agreement (CBA) runs through the 2029-30 season. Iguodala's leadership will undoubtedly shape the negotiations and decisions that will impact NBA players during this period.
People across the sports world, particularly in basketball and the NBA, are keenly watching the developments under Andre Iguodala's leadership at the National Basketball Players Association (NBPA), which began in 2013 and culminated in his full-time appointment as executive director in 2025. This dynamic leadership shift has led to significant changes within the NBPA, including the hiring of key personnel such as Michelle Crenshaw as chief people officer, Cameron Jones as chief financial officer, Morgan Cato as EVP for player operations, and Jacinda Ortiz as VP of brand communications.
