Analyzing the Ascendancy of TikTok Artists' Popularity
Researchers at The Pudding have delved into the world of TikTok, creating a series of visual essays that showcase the success of both established and emerging musicians on the popular platform. The visualizations, which are available for viewing on The Pudding's online publication, track 125 new musicians who went viral on TikTok with songs on at least 100,000 posts.
The success indicators used in the visualizations are a proxy for commercial success off of TikTok. These milestones, while not explicitly detailed in the provided search results, often include achieving a number one single or album on major charts like Billboard, securing certifications from RIAA or equivalent bodies, signing a deal with a major or influential record label, large streaming numbers on platforms such as Spotify or Apple Music, significant radio airplay, winning major music awards or nominations, headlining notable tours or festival appearances, and high engagement or growth in social media following outside TikTok.
The visualizations represent these milestones as pink dots surrounding a larger circle that represents the musician. Interestingly, only 3 musicians, according to the visualization, have met all eight milestones. Conversely, 10 out of the 125 musicians have not met any of the eight milestones.
These visual essays illustrate the extent of musicians' success on TikTok, offering a unique perspective on the platform's impact on the music industry. The visualizations, in the form of visual essays, are a captivating and informative way to understand the journey of these musicians from viral sensations on TikTok to potential commercial success off the platform.
If you're curious to see the exact eight milestones as defined by The Pudding for these visualizations, additional direct sourcing from The Pudding's original article or data visualization would be necessary. For now, these insights provide a fascinating glimpse into the world of TikTok music stardom and its potential for translating into broader commercial success.
The research conducted by The Pudding reveals that the visualizations, a representation of success milestones, can be considered a proxy for commercial success off TikTok. These milestones, often indicative of commercial success, include achieving number one singles or albums, securing certifications, signing with major labels, having high streaming numbers, substantial radio airplay, winning music awards, headlining tours or festivals, and growing a significant social media following outside TikTok. Furthermore, the visual essays, presented as captivating and informative representations of these musicians' journeys from TikTok stardom to potential commercial success, offer an engaging perspective on TikTok's impact on the music industry.
