Amorim and Ratcliffe's candid connection with Manchester United's owner, characterized by the exchange of humorous GIFs and lighthearted jokes, is revealed.
Manchester United's Ruben Amorim Emphasizes Rebuild and Cultural Renewal
In a revealing interview with ESPN, Manchester United's manager Ruben Amorim has shared insights into his ambitious plans for the club. Amorim, who has a no-nonsense relationship with the club's minority owner, Sir Jim Ratcliffe, is leading a significant rebuild after United's disappointing 15th-place finish last season.
Amorim has invested heavily, to the tune of over £128 million, in new forwards, with the aim of restoring the club's status in Europe. He has emphasized the need to return Manchester United to European competition and foster a positive culture, as evidenced by decisions like excluding young winger Alejandro Garnacho from the pre-season squad to improve the team environment.
Amorim's discussions with Ratcliffe seem focused on concrete changes aiming for a football resurgence and cultural renewal at Old Trafford. The manager has highlighted the unusual support he has received from the United board during his tenure, stating that there is no other team that has lost as many games and kept their manager, as per the United board.
Amorim expressed gratitude towards the United board for their continued support, stating that the board's decision to keep him on as manager, despite losses, demonstrates their support for him. He also pointed out that if one tries to use bulls**t with Jim Ratcliffe, they will be knocked, indicating a straightforward and honest working relationship.
The manager has also revealed a 20-year United legacy plan and given fans an exciting transfer update. Despite the challenges he faced last season, Amorim expressed confidence in the support of the United board and conveyed that the board's support for him goes beyond words.
United owner Jim Ratcliffe has publicly supported Amorim's first managerial choice, and Amorim has suggested that the board's decision to keep him on as manager, despite losses, demonstrates their support for him. He has emphasized that he felt supported by the United board, even in difficult times, and expressed that he felt more concerned about his own situation than the board's support during some moments in the last season.
Amorim has also mentioned that he dreaded driving to Old Trafford last season, but he is now determined to turn things around and restore the club's glory days. With a six-man 'leadership group' and new rules they must police, Amorim is ready to lead the charge towards a brighter future for Manchester United.
- Ruben Amorim, the Manchester United manager, intends to utilize social media to share updates about their rebuild and cultural renewal, focusing on the club's return to European leagues, especially the Premier League.
- Recognizing the importance of entertainment to theclub's fanbase, Amorim plans to also implement engaging content into their social media strategy, focusing on behind-the-scenes insights and player profiles.
- Furthermore, Amorim hopes to create a powerful sports brand for the club by capitalizing on the popularity of football, promising to make Manchester United a dominant force in international football by success in the European leagues and growing their appeal through social media and entertainment content.
