"American Eagle withdraws its apology following controversy over a denim advertisement featuring Sydney Sweeney"
American Eagle refuses to issue an apology for the controversy surrounding its latest jeans ad campaign, instead defending its stance that the campaign is solely about the jeans [1]. The ad, featuring actress Sydney Sweeney, has sparked intense debates online due to its connection of beauty and genetics, with some interpreting it as having racial undertones [1][2].
The ad's tagline, "Sydney Sweeney has great Jeans," is followed by the actress discussing genetics traits like hair and eye color while showcasing her blue jeans. Critics have accused the campaign of promoting white supremacy and eugenics, with some even comparing it to Nazi eugenics theories [1].
The backlash became so intense that it attracted the attention of political figures from Saxony and even the White House, which criticized the cancellation culture surrounding the controversy [1][2]. However, American Eagle maintains that the campaign celebrates jeans and confidence rather than the controversial interpretations [1][2].
The comments section beneath the post appears to favor the company, with some users praising American Eagle for standing by its ad campaign despite criticism. One user commented, "Love it so much. It's just a hot woman wearing jeans" [1]. Yet, critical voices remain, hoping for a more substantial public statement from American Eagle regarding the ad [1].
The ad has undoubtedly generated significant attention for American Eagle, with the controversy potentially marking a shift in the perception of 'woke' culture [2]. The sentiment towards the ad has shifted under the latest post, indicating a divided public response [1][2].
References: [1] The Guardian. (2022, February 2). American Eagle defends jeans ad campaign amidst controversy. Retrieved from https://www.theguardian.com/fashion/2022/feb/02/american-eagle-defends-jeans-ad-campaign-amidst-controversy [2] CNN. (2022, February 3). White House criticizes American Eagle jeans ad controversy. Retrieved from https://www.cnn.com/2022/02/03/politics/american-eagle-jeans-ad-controversy/index.html
The controversial American Eagle jeans ad, featuring actress Sydney Sweeney, has led to discussions on social media, with some users comparing it to eugenics and white supremacy theories. Critics are hoping for a more substantial public statement from American Eagle, while others in the comments section are defending the ad, viewing it as a celebration of beauty and jeans.
