American beauty stalwart ventures into France, now stocked at Sephora
Glossier Debuts in Sephora France, Expanding into the French Market
Glossier, the popular beauty brand known for its minimalist skincare essentials and inclusive approach to beauty, has made its long-awaited entry into France. The brand's products are now available at select Sephora boutiques and on Sephora.fr, marking a significant step in Glossier's international expansion.
Founded by Emily Weiss in 2014, Glossier started as a blog called Into the Gloss in 2010. The brand quickly gained traction, collecting beauty opinions from women and giving a voice to consumers, differentiating it from other brands. Glossier experienced meteoric success within a year and has since maintained a loyal millennial following.
Initially, Glossier's products were only available via its official website, with 12 stores in the US and one in London. However, the brand shifted its strategy in 2023, moving towards omnichannel retail, including wholesale partnerships and national Sephora store distribution.
The collaboration between Glossier and Sephora France was eagerly awaited by the brand's fans and those curious to test new products. Juliette Caloin, Merchant Europe Vice President at Sephora, appreciates Glossier's inspiring, joyful, and uncomplicated vision of beauty. Kyle Leahy, CEO of Glossier, considers the partnership as a continuation of the brand's global expansion efforts.
Two new products, the banana-flavoured Dotcom balm and the lightweight Body Spritz, have been unveiled in parallel to the launch at Sephora France. The Dotcom balm is an ultra-hydrating lip product made with lanolin, beeswax, castor oil, and cupuacu extract. The Body Spritz are hair and body mists to spritz on the go.
Glossier's product line now includes the Dotcom balm, Body Spritz, Cloud Paint blush, Futuredew oil-serum, Boy Brow brow pomade, Glossier You fragrance, Stretch Face Brush, Stretch Fluid Foundation, Lip Glaze lip oil, Ultralip lipstick, and more. Known for their pastel packaging, sensory textures, and sharp digital strategy, Glossier's products are sure to captivate the French market.
While this is a significant step for Glossier, the brand has faced challenges recently, including leadership changes and workplace controversies. However, its foundational community-driven and aesthetically minimal brand continues to fuel growth, both in France and beyond.
- Fashion-and-beauty enthusiasts and social-media users can now showcase Glossier's products in their in-flights, as the brand's offerings, including the new Dotcom balm and Body Spritz, are now available at Sephora France.
- The lifestyle of many beauty aficionados is set to be enriched, as Glossier's expansion into the French market allows for easier access to their shops, providing an opportunity for shopping sprees in stores and online.
- With its entry into France, Glossier continues to diversify its entertainment offering, adding more chances for customers to engage with the brand, not only through its skincare and fashion-and-beauty line, but also through the experiential shopping journey that caters to their uncomplicated and joyful lifestyle.
