Amazon's NBA Broadcasts Get Real-Time Betting Odds with 'OddsView'
The NBA is fortifying its ties with sports betting this season. Fans watching NBA games on Amazon Prime Video will now see live betting odds and more, thanks to a new feature called 'OddsView'. Amazon Prime Video is introducing 'OddsView' during NBA games as part of its 11-year deal, 'NBA on Prime'. This feature will display real-time betting odds, probabilities, and game props directly on the screen. Last season, Amazon partnered with an unnamed company to provide weather features and betting insights during NBA broadcasts. This year, they're expanding that relationship to offer more betting-related content. In addition, Amazon is partnering with FanDuel. Fans can now connect their FanDuel accounts to track their wagers during Prime's NBA broadcasts. This integration allows viewers to follow their bets without leaving the game. The NBA's move to showcase live betting odds and integrate betting platforms like FanDuel signals a growing acceptance and engagement with sports betting. As Amazon continues to establish itself in live sports broadcasting, features like 'OddsView' could become commonplace in NBA broadcasts on Prime Video.
