Get ready for Amazon's foray into the car world, folks! The online juggernaut has teamed up with South Korean manufacturer Hyundai to sell vehicles in the USA. This partnership, announced at a car show in Los Angeles, will see customers able to select their dream motor and additional options online. Once ordered, pickup from a local dealer or home delivery is an option, with financing options available through Amazon.
Amazon's partnership with Hyundai marks a significant leap, as the tech giant will start selling Hyundai cars in the USA via its platform. Hyundai vehicles will also start incorporating Amazon's virtual assistant, Alexa, from 2025, providing drivers with a more seamless experience.
In essence, Amazon is launching a dedicated auto sales channel named Amazon Autos. This new platform allows customers to browse, order, finance, and schedule pickup of a new Hyundai vehicle from participating dealers. The car-buying process takes place directly within the Amazon store, with customers able to search based on various factors, secure financing, and arrange a trade-in. Pricing is transparent, and customers can e-sign paperwork and choose a collection date and time.
Alexa integration will also allow drivers to control vehicle functions using voice commands, with the feature set to debut with models like IONIQ Electric and Plug-in Hybrid. Hyundai is currently Amazon's exclusive launch partner, but more brands and an expanded selection are in the pipeline.
In summary, Amazon's entry into the car world aims to simplify the buying process, marrying online shopping convenience with the expected transparency from Amazon. The integration of Alexa technology into Hyundai vehicles is designed to further enrich the user experience, making the future of car buying smarter than ever.
