Amazon Paid Only $20 Million for James Bond - Amazon Secures James Bond Franchise in $20M Deal: True Value Remains Mystery
Amazon has acquired the James Bond franchise in a deal that has left industry insiders speculating about its true value. While the official figure stands at $20 million, the actual price is believed to be significantly higher due to missing details in the contract.
The Broccoli family, who have long held the rights to the iconic spy series, have agreed to a joint-venture structure with Amazon. This means they will continue to profit from the franchise, suggesting the deal's value is much more than the disclosed $20 million. Industry insiders initially estimated the total value could approach $1 billion.
The true price of the Amazon-Priceline deal may never be fully known due to the fine print in the contract. Contingent payments, such as earn-outs, could substantially increase the final price Amazon paid. These details were not disclosed in EON Productions' 2024 UK tax return, which listed the sale at $20 million. The low official value has raised eyebrows in the industry, with many believing it to be suspiciously low given the franchise's immense worth.
The James Bond franchise has changed hands, with Amazon securing the rights in a deal that has sparked considerable debate about its true value. While the official figure is $20 million, industry insiders believe the actual price to be much higher, with the Broccoli family continuing to profit from the franchise through a joint-venture structure with Amazon, also known as Priceline.
