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Amazon Ads & Spotify Team Up for Global Audio & Video Inventory

Amazon Ads and Spotify are joining forces, giving advertisers access to Spotify's massive audience and inventory through Amazon's DSP. This global integration brings together shopping, streaming, and browsing signals for targeted campaigns.

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In the picture there is a music concert,group of people are playing music with different...
In the picture there is a music concert,group of people are playing music with different instruments. There are audience standing in front of a dais and enjoying the music. In the left side there is a big black speaker and in the background there is a green color banner.

Amazon Ads & Spotify Team Up for Global Audio & Video Inventory

Amazon Ads and Spotify have joined forces, announcing a global strategic integration on Amazon Prime Day, October 1, 2025. This collaboration opens up Spotify's streaming audio and video inventory to advertisers using Amazon's Demand-Side Platform (DSP).

The integration supports omnichannel activation, allowing advertisers to plan campaigns across multiple formats, including streaming audio, video ads, and Connected TV inventory. It combines Amazon's shopping, streaming, and browsing signals with Spotify's massive audience of 696 million monthly users across nine initial markets.

Meredith Goldman, Director of Amazon DSP, hailed the integration for providing unprecedented scale across Amazon and the open internet audio supply. Brian Berner, Global Head of Advertising Sales & Partnerships at Spotify, noted this is the first time advertisers can access Spotify's inventory through Amazon DSP.

The partnership positions Amazon DSP as a strong competitor to other major DSPs offering audio inventory, such as Google's Display & Video 360 and The Trade Desk. Advertisers can now incorporate Spotify's content alongside Amazon's Connected TV inventory within a single platform, addressing a growing demand for programmatic audio access.

The Amazon Ads and Spotify integration launched in the United States, United Kingdom, Canada, Germany, France, Italy, Spain, Brazil, and Mexico, with additional countries planned for 2026. Advertisers can now access Spotify's streaming inventory through Amazon DSP, enabling full-funnel measurement and attribution capabilities. This collaboration expands advertising opportunities and enhances targeting precision for businesses worldwide.

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