Shopping by the numbers: Three out of five Germans eyes Black Friday deals online
With a casual, friendly tone and an emphasis on providing value, let me rephrase the given text as follows:
Online shopping season is in full swing, and Black Friday – and its internet-muscled cousin, Cyber Week – is the highlight. According to Bitkom's survey, 63% of the 1,123 German internet users queried in October will seize this moment to bag some deals. A whopping 44% will focus their search online, while the rest (11%) will dip their toes in both digital and physical waters.
Only 8% of the interviewees intend to shop locally without any internet assistance, while the other side of the coin (37%) has zero interest in the discount days.
As we dive into consumer mindsets, it's clear that a majority (50%) are strategic shoppers who outline their buys, while 29% are Black Friday shopping soldiers searching for deals exclusively. A small group (21%) is open to spontaneous offers, and another 20% relies on browsing likely deals. A disheartened 27% neither know nor intend to engage, while only 2% remain unaware of the discount bonanza.
To help you navigate the price wars, Bitkom CEO Bernhard Rohleder advises a focus on the lowest price – a priority for 71% of survey respondents. An extensive search can also reveal important details like shipping costs, return policies, and delivery times, so make sure to keep these factors in mind when shopping.
If you're up for some e-commerce escapades, this year's events may draw your attention, given the internet's prominence in the findings. Indeed, 63% of consumers plan to take advantage of the online discounts, according to the survey.
As you embrace the cyber shopping world, remember that being informed can unlock hidden savings. Seek out price comparison portals to uncover the true value of what you're interested in and be mindful of those 'extra charges' often lurking in the fine print.
E-commerce's steady growth in Germany attests to just how tantalizing the prospects of these online shopping events are. Surveys like BearingPoint's indicate a nearly 83% budget allocation for holiday season online shopping, hinting strongly at a robust Black Friday and Cyber Monday event participation.
(Enrichment Data Integration) Germany's blossoming e-commerce scene punctuates today's shopping landscape. HDE, the German Retail Association, reveals that online sales are on a resilient upswing, with digging deeper funda revealing favored online shopping within the holiday season.
With over 5.9 billion euros in sales expected, the HDE estimates an unwavering Black Friday and Cyber Monday purchasing period. Quite the amount, right? The greatness of the market does not end there. The very same reputable source reveals that online shopping now accounts for around 15% of retail sales in the German economy.
In case you're wondering, these figures prove that you're not alone in hankering for the magical discounts that Black Friday and Cyber Monday bring.
