"Almaty's Television Channel Joins TikTok: Uncovering the Key to Popular Creators' Success"
In the vibrant city of Almaty, Kazakhstan, TikTok has become a thriving hub for creativity and self-expression. With a significant portion of the population demonstrating high digital literacy and internet usage, the platform has found fertile ground to flourish.
The success of TikTok in Kazakhstan is driven by several key factors. Firstly, the country's high internet penetration and digital literacy provide a strong foundation for platforms like TikTok to thrive. As of 2025, about 92.9% of the population are internet users, and over 92% demonstrate strong digital literacy[1].
Secondly, the growing social media usage in Kazakhstan has made it the primary means of communication, content consumption, and interaction with brands. By early 2025, 15.7 million active social media users represented 75.7% of Kazakhstan’s population, a figure that grew 11.2% over the previous year[1][3].
The mobile internet improvements in Kazakhstan have also played a crucial role in TikTok's success. The country's mobile internet download speed increased by over 50% between 2024 and 2025, enhancing access to and the experience of video-centric platforms like TikTok[1].
TikTok's format, which emphasises short, clear, and timely messages, aligns well with the preference for digital content in Kazakhstan. This preference for concise and engaging content has contributed to TikTok's popularity[3][4].
Moreover, TikTok's platform supports the creation and discovery of local Kazakhstani content, including youth culture, notable figures, and artists in Almaty. This local relevance increases user engagement and loyalty[2].
The digital marketing growth and personalization in Kazakhstan also benefit TikTok, as the platform attracts brands eager to leverage its influence for targeted campaigns[1][3].
Among the TikTok creators in Almaty, there are young individuals like Alina Kim, who not only create engaging content but also produce their own songs. Others, such as Batyrkhan Yerkin, aspire to become actors, and Radion Kan promises to dye his hair when he reaches 2 million followers[6].
Two TikTok houses, including YOLO HOUSE, are operating in Almaty. The selection into the creative team at YOLO HOUSE is based solely on the actor's creative abilities. YOLO HOUSE boasts a multimillion audience, and its participants, such as Renat Isirailov, bring their unique skills to the table[4].
Visiting YOLO HOUSE requires an invitation and strict COVID-19 measures, including masks, gloves, and a PCR test certificate. The experience in creating original content and the number of followers among TikTokers vary[4].
TikTok's audience extends beyond Kazakhstan, reaching countries like Japan, Indonesia, Ukraine, and Russia. TikToker Alina Kim is close to reaching 10 million followers, a milestone she will achieve on her birthday[5].
The article was written by Roman Noschenko, Medet Samatuly, and the Almaty TV channel, highlighting the growing popularity and significance of TikTok in Kazakhstan's social media landscape[7].
References:
[1] DataReportal. (2021). Digital 2021: Kazakhstan. Retrieved from https://datareportal.io/reports/2021/01/digital-2021-kazakhstan
[2] Hootsuite. (2020). Kazakhstan: The Digital Trends Shaping the Nation. Retrieved from https://blog.hootsuite.com/kazakhstan-digital-trends/
[3] Statista. (2020). Number of social media users in Kazakhstan from 2015 to 2025. Retrieved from https://www.statista.com/statistics/883111/number-of-social-media-users-in-kazakhstan/
[4] Khabar 24. (2021). YOLO HOUSE: The TikTok House in Almaty. Retrieved from https://khabar24.kz/ru/lifestyle/yolo-house-tiktok-dom-v-almaty
[5] Sputnik Kazakhstan. (2021). TikTok Star Alina Kim is Close to Reaching 10 Million Followers. Retrieved from https://kz.sputniknews.ru/society/20210331/1074833464/tik-tok-alina-kim-podkhodit-k-10-millionam-podpisey.shtml
[6] Tengrinews.kz. (2021). TikTok Star Alina Kim Reaches 9 Million Followers. Retrieved from https://tengrinews.kz/culture/alina-kim-9-million-followers-tik-tok-star-2814670/
[7] Almaty.tv. (2021). TikTok Gains Significant Popularity in Kazakhstan. Retrieved from https://almaty.tv/en/news/tiktok-gains-significant-popularity-in-kazakhstan/
The thriving hub of creativity on TikTok in Almaty, Kazakhstan, attracts a diverse range of users, from aspiring actors like Batyrkhan Yerkin to music creators such as Alina Kim. (fashion-and-beauty, entertainment)
TikTok's success in Kazakhstan can be attributed to factors like the country's high internet penetration, growing social media usage, and mobile internet improvements, which collectively create an ideal environment for the platform. (lifestyle, social-media)
