Alexandra Würzbach, who previously served as the editor for "BamS", has transitioned to the editor position at "Icon" instead.
Sara Krueger has officially begun her tenure as editor-in-chief of 'Icon' magazine, a prestigious position within the 'Welt' group. This change comes after Alexandra Wuertzbach, who has been with the magazine since 2019, stepped down from the role.
Wuertzbach, a 57-year-old editor at Springer, had been a significant figure in the magazine's direction for several years. Claudius Senst, a member of Axel Springer's board, praised Wuertzbach's tenure, acknowledging her significant contributions to 'Icon'.
Despite her departure from the editor-in-chief role, Wuertzbach will continue her work with Springer as an author. She has expressed her intention to focus on telling stories of underrepresented individuals in her future work.
Sara Krueger, a 42-year-old colleague of Wuertzbach, is taking over as the new editor-in-chief. Krueger joined Springer in 2014 and was appointed Head of Digital in 2018. Her professional background and deep understanding of the 'Icon' brand make her well-suited for the position.
Jan Philipp Burgard, the current editor-in-chief of the 'Welt' group, will continue to oversee 'Icon' magazine. 'Icon' remains part of the 'Welt' group, under Burgard's editorial oversight.
Wuertzbach's tenure as editor-in-chief was not her first experience with leading a publication. Prior to her work at 'Icon', she held the positions of editor-in-chief for 'Bild am Sonntag' and 'Bild' from 2019 to 2023. She has been working for Axel Springer since 1990.
Krueger is described as an experienced and creative colleague who knows 'Icon' well and embodies the unique spirit of the brand. Under her leadership, 'Icon' magazine aims to continue developing and strengthening its collaboration with 'Welt'.
In stepping down, Wuertzbach leaves behind a legacy of strong leadership and a commitment to telling compelling stories. Her focus on underrepresented voices will undoubtedly continue to resonate in her future work as an author within the Springer family.
