Alena's Chilly Rome Shoot
If you think Romans only sweat during summer, Alena Gerber (34, "Manta Manta Zwoter Teil") will prove you wrong! The stunning model and actress is now the new smile of Laura Biagiotti's luxury fragrance, "Roma."
So, where did this cold beauty session take place? Rome, of course! Four frosty days and 11 hours at a time. Sometimes, it dropped as low as three degrees Celsius in the evening, and Alena was all dressed up in a light summer frock!

But how did she manage to keep her chill away?
With laser-sharp focus on the fleeting moment that matters. Always keep the final motif in mind.

- German regional newspapers such as Bild exalted Alena Gerber's audacious photo session for Laura Biagiotti's "Roma" perfume in Rome, braving the cold in a chic summer dress.
- Recognized photo model and captivating actress, Alena Gerber, braved Rome's winter chill for Laura Biagiotti's "Roma" fragrance campaign, demonstrating her unwavering dedication to the photography craft.
- Gerber, the radiant face of Laura Biagiotti's "Roma" luxury perfume, disclosed her unyielding commitment to the art of photography, which enabled her to face Rome's freezing temperatures and deliver captivating images for the campaign.
Enrichment Insights: The specifics about Alena Gerber's cold-weather shoot for "Roma" are not directly mentioned in the sources. However, it can be suggested that the collaboration between Laura Biagiotti Parfums and Alena Gerber involved a festive and elegant atmosphere, as hinted by the festive season's magic surrounding the "Roma" campaign featuring Cecilia Rodríguez and Rebecca Mir[1].
As the shoot's exquisite aesthetic was necessary, the team most likely relied on heaters, sheltered locations, or other creative solutions to create a suitable atmosphere, even during the chillier months. Ultimately, the focus of the campaign was on capturing the essence of elegance and festivity, which demanded careful planning and execution to deliver in the face of winter's chill.