AkzoNobel initiates campaign advocating for eco-friendly wooden production processes
AkzoNobel, a global leader in the coatings industry, is aligning its operations with global sustainability goals and shaping the industry's approach to environmental responsibility. This commitment was on full display at the company's recent seminar in Hanoi, Vietnam, where AkzoNobel highlighted green innovations and applications in sustainable paints and coatings.
The seminar served as a platform for knowledge exchange and collaborative solutions within the coatings sector, with a strong emphasis on sustainability as a collective journey. AkzoNobel used the opportunity to showcase its commitment to sustainable development and demonstrate how manufacturers can improve both environmental performance and operational efficiency across the entire value chain.
Sarah Skinner, product marketing director of AkzoNobel Wood Finishes, expressed her belief that the company's Wood Finishes solutions can help customers unlock sustainability benefits in their businesses. Gregoire Mercie, regional commercial director at Wood Finishes & Adhesives at AkzoNobel Asia, discussed the innovation and creativity needed by Vietnamese firms to sustain their competitive edge.
Denis Wang, technical manager of Wood Finishes APAC, and Leonard Leow, R&D manager of Wood Finishes SEA at AkzoNobel, further elaborated on the company's unwavering dedication to sustainable development. AkzoNobel's Wood Finishes solutions are designed to reduce waste and lower volatile organic compounds, contributing to a greener and more sustainable future.
AkzoNobel is investing in various innovations such as UV technology, waterborne solutions, and low-formaldehyde coatings to achieve its company-wide goal of cutting carbon emissions across its value chain by 50 per cent by 2030. The seminar in Hanoi was an opportunity for AkzoNobel to showcase these initiatives and inspire other manufacturers to follow suit.
The seminar focused on the green innovations and applications in the coatings sector, as presented by AkzoNobel. The event was part of the company's broader 'It all adds up' campaign, which encourages producers in the Southern Asia-Pacific to view sustainability as a series of incremental actions.
The campaign is built on three core pillars: 'Taking the Lead', 'Exploring New Options', and 'Sharing Responsibility'. 'Taking the Lead' reflects AkzoNobel's drive to set new benchmarks in sustainable manufacturing, while 'Exploring New Options' focuses on continuous innovation and embracing technologies that save energy, cut emissions, and raise efficiency standards. 'Sharing Responsibility' emphasises sustainability as a collective journey that relies on partnerships, knowledge exchange, and collaborative solutions.
It's worth noting that Vietnam's exports of wood products reached $7 billion in the first eight months of 2024, up 21.5 per cent on-year. With the growing demand for sustainable products, AkzoNobel's initiatives in the coatings sector could play a significant role in supporting the country's economic growth while promoting environmental responsibility.
As AkzoNobel continues to invest in research and development, explore new materials, and create smarter, cleaner technologies, it is clear that the company is committed to driving positive change in the coatings industry and beyond. By taking a leadership role in sustainability, AkzoNobel is not only setting new benchmarks for the industry but also contributing to a greener and more sustainable future for all.
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