Advertising Professional Matt MacDonald to Leave BBDO New York
A Ch-Ch-Change at BBDO NY
Hey there, folks! It seems like there's some shake-up happening in the advertising world, as I've got news that Matt MacDonald, the fiery mind behind BBDO New York's creative ship, is stepping down, according to our sources.
A spokesperson for BBDO confirmed the departure, revealing that MacDonald has managed to snag a "hot opportunity that he couldn't resist." Alas, we're still in the dark about his next big adventure.
Remember when MacDonald joined forces with BBDO NY back in April 2022? He'd been promoted like a rocket, ascending from the honorable rank of Executive Creative Director. Before that, he'd been a double-threat double-agent, serving as both CCO and ECD for the almighty AT&T account at another agency.
In the decade he spent at BBDO, MacDonald became a household name for his impressive steering of the AT&T account, BBDO's flagship in the good ol' U.S. of A. And if you're wondering where he'd been prior to BBDO, let me enlighten you - he'd been hustling and bustling at J. Walter Thompson for a whopping 10 years!
So, where in the world is MacDonald off to next? Well, my dearest readers, it seems like he's already taken up a new position as Chief Creative Officer at VCCP US[2]. Keep your eyes peeled for more updates on this exciting career move!
- Matt MacDonald, who confirmed his departure from BBDO NY in 2022, has taken up a new role as Chief Creative Officer at VCCP US.
- Prior to his tenure at BBDO NY, MacDonald served as both CCO and ECD for the high-profile AT&T account at another agency.
- In the social-media sphere, keep an eye out for updates on MacDonald's entertainment-centric projects at his new agency, VCCP US.
