Advertising industry veteran, David Lubars, announces his retirement following a 40-year tenure as a creative powerhouse.
Rewritten Article:
David Lubars, a freakin' legend in advertising, with a career spanning four frickin' decades, is finally kicking back. After creating some of the most iconic adverts out there, he's earned some well-deserved rest.
Lubars is stepping down from his position as chairman and chief creative officer of BBDO Worldwide. In an interview with ADWEEK, he admitted that he plans to do absolutely nothing (and maybe a bit of resting) as he embarks on this new chapter of life.
He described BBDO's two-decade-long streak as "mostly great," but now, he feels like taking a slow, leisurely stroll—a thing the ad industry ain't too good at.
Throughout his tenure, Lubars has been involved in some truly memorable and award-winning campaigns. From the hilarious "Herding Cats" Super Bowl spot to the clever "You're Not You When You're Hungry" Snickers platform to the irresistible M&M's campaigns—you can bet your bottom dollar they've left their mark on the industry.
Lubars' work has earned him the prestigious Lion of St. Mark Award at Cannes Lions 2025, and his contributions to advertising have been celebrated with his induction into the 2025 AAF Advertising Hall of Fame. Yet, to fully grasp the extent of his influence, it's worth diving into BBDO's impressive list of achievements during his leadership.
Key campaigns you might come across from brands like FedEx, GEICO, and others where BBDO has played a significant role could be worth exploring in more detail. Alas, the search results don't offer specific examples of his brilliant campaigns. But, if you really wanna get down to it, check out BBDO's portfolio from his time in charge to see some of his most memorable work.
- David Lubars, renowned for his legacy in advertising, is retiring after four decades, having served as chairman and chief creative officer of BBDO Worldwide.
- In an upcoming retirement, Lubars plans to know nothing and do absolutely nothing, primarily focusing on resting.
- Moving forward, Lubars' work in movies-and-TV entertainment, particularly iconic adverts like "Herding Cats", "You're Not You When You're Hungry", and M&M's campaigns, will continue to be acknowledged.
- By delving into BBDO's portfolio during Lubars' tenure, one can witness his retirement projects, which contain his most memorable advertising work.
