Advertising expert Felix Richter, previously of Droga5 New York, set to assume the role of Creative Leader at Mother London.
Felix Richter, a renowned figure in the advertising industry, has taken on a new role as the Global Chief Creative Officer (CCO) and Partner at Mother London, a leading creative agency.
Richter previously served as co-CCO at Droga5 New York, a position he held for the past 11 years. His departure from Droga5 New York will leave a vacancy for the co-CCO position. Tim Gordon will now be the sole CCO at Droga5 New York following Richter's departure.
Richter's move to Mother London is significant for the agency, as they seek to fill the creative leadership position left vacant by Ana and Hermeti Balarin last year. The Balarins, widely celebrated executive creative directors at Mother London, left for Wieden+Kennedy Portland.
In his new role at Mother London, Richter will join Katie Mackay-Sinclair and Chris Gallery to lead Mother London's founding office. He is expected to start later this year and will have a substantial impact on the creative direction of the agency.
Richter's role at Mother London involves overseeing creative direction and strategy, responsibilities he has demonstrated effectively in his previous roles. His contributions to innovative and impactful advertising work at Droga5 New York have earned him recognition within the industry.
At Mother London, Richter will be responsible for leading creative output on a global scale and contributing to strategic leadership within the agency. This appointment is expected to strengthen Mother London's position as a leading creative agency.
[1] Mother London 2025 Campaign Credits [2] Droga5 New York Agency Credits [3] Ad Age article on Felix Richter's move to Mother London [4] Campaign Live article on Felix Richter's new role at Mother London
- Felix Richter, in his new role at Mother London, will leverage social media platforms to bolster the agency's creative output and global brand presence, as he continues to demonstrate his knack for innovation in advertising entertainment.
- As the global creative landscape evolves, Richter's extensive experience in advertising entertainment and strategic leadership will undeniably contribute to Mother London's bid for social media dominance, ensuring the agency's continued success in the years to come.
