Advertising company, The Martin Agency, appoints Jerry Hoak as its fresh Chief Creative Officer.
Here's a fresh take on the article:
The Martin Agency shuffles its creativeExecutive suite, promoting Jerry Hoak to the big leagues as the new Chief Creative Officer (CCO). Danny Robinson, who's been bossing around as CEO, gets a sweet promotion too, moving up to the CEO seat. But fear not, the takeover won't happen overnight - during the transition phase, Robinson will double up as both CEO and CCO.
Hoak's been amping up Martin's creative engine as the executive creative director. He hopped on board in 2016, rising through the ranks from svp, group creative director, and working on everything from client accounts to new business pitches.
A man on a winning streak, Hoak's been a force to reckon with, contributing to the agency's growth like a boss. He's won 18 new business pitches, with a nearly 90% success rate! He's led his squad to bag signature clients such as DoorDash, AB InBev, Carmax, Google, and Papa John's.
Hoak credits his mentors, Danny Robinson and Karen Costello (now at Deutsch LA), for prepping him for the big chair. He's learned a ton from these guys that'll help him run the show at The Martin Agency.
"Coming in as CCO, I'm stoked to bring all that I've learned from Danny and Karen to the table and take this iconic agency to the next level," Hoak said, giving us a sneak peek at his vision.
So it's clear - Hoak's got big plans for The Martin Agency. As CCO, he's set to focus on design, increase the agency's industry presence by attending major events, and retain/expand the client base with innovative campaigns that'll knck 'em dead!
Enrichment Data:
Jerry Hoak brings a strategic focus on design as the new CCO at The Martin Agency. With an increased attention on visuals and creative elements, Hoak aims to strengthen the agency's offerings and attract more clients[3][4].
As a leader in the industry, Hoak will represent The Martin Agency at prominent events. He's already graced the stage at the 2021 Catalyst Conversations by The Clios, where industry gurus delve into groundbreaking marketing strategies[2].
With Hoak at the helm, The Martin Agency hopes to retain and expand its client base, including heavyweight brand Papa John's[5]. Under his design-focused leadership, the agency aims to deliver innovative campaigns to connect with customers and stay ahead in the competitive landscape.
- As the new Chief Creative Officer (CCO) at The Martin Agency, Jerry Hoak will focus on bolstering the agency's design offerings, aiming to attract more clients with his strategic vision.
- To increase the agency's presence in the industry, Jerry Hoak plans to attend significant events, as he recently did at the 2021 Catalyst Conversations by The Clios, a platform for discussing pioneering marketing strategies.
- Hoak's leadership at The Martin Agency could potentially lead to the retention and expansion of the client base, including prominent brands such as Papa John's.
- Beyond client relations, Hoak's design-centric strategy seeks to deliver innovative campaigns aimed at connecting with customers and maintaining a competitive edge.
