Advertising company Havas Agency appoints Rosie Holden as its new CEO.
In a significant move, Rosie Holden has been promoted to the position of Chief Executive Officer (CEO) at Havas-owned creative agency Cake. The announcement comes after Adrian Pettett's departure from Cake, marking the end of his seven-and-a-half-year tenure as CEO.
Cake, a specialist agency focusing on sports, entertainment, and culture, has reported revenue growth of 45% in the past year. The agency has built a strong reputation for its work with brands and rights holders such as Major League Baseball, Arsenal FC, Aston Martin F1 Team, Diageo brands Captain Morgan, and Gordon's gin.
Adrian Pettett's departure from Cake allows Rosie Holden, who was previously the managing director of the agency, to step into the role of CEO. Xavier Rees, the current CEO of Havas London, has been overseeing Cake in addition to his main responsibilities. With Rosie Holden's promotion, Xavier Rees' main responsibilities will now pass onto her.
Under Rosie Holden's leadership, Cake's leadership team will be strengthened by key figures such as Kirstie Smith, Marketing Director, Cheryl Thomas, and Katie Underwood. Kirstie Smith is known for her leadership in digital marketing and community building, having founded a social media networking event and lectured at Birmingham City University. Cheryl Thomas and Katie Underwood, both digital women recognized among the "40 Women to Watch" and shortlisted for "Digital Woman of the Year" awards, have played instrumental roles within the team.
As the new CEO, Rosie Holden will lead a team of 10 at Cake. Her appointment is set to further solidify Cake's position as a leading agency in the digital marketing, ecommerce, and creative solutions space.
Adrian Pettett, the previous CEO of Cake, has left the agency to become the chief executive of content production company Done+Dusted. Cake remains a part of the Havas group of companies.
[1] Source: https://www.cakeagency.co.uk/about-us/ [2] Source: https://www.linkedin.com/company/cake-agency/about/
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- With the appointment of Rosie Holden as the new CEO, Cake, the sports, entertainment, and culture specialist agency, is poised to witness further growth and expansion in the digital marketing, ecommerce, and creative solutions sectors.
- Under the leadership of Rosie Holden, the strengthened Cake leadership team, including digital marketing veterans like Kirstie Smith, Cheryl Thomas, and Katie Underwood, aims to solidify the agency's position as a leading player in the entertainment industry, mirroring the successes with brands such as Major League Baseball and Diageo.
