Advertising Campaign "Where Legends Meet Across Time" by Push 360 Gains International Recognition in Luerzer's Archive
Hortus Art and Literature Festival's Striking Campaign Wins Acclaim for Push 360
In a notable achievement, the Kerala-based branding agency, Push 360, has been recognized by Luerzers Archive for their exceptional campaign, "Where Legends Meet Across Time," created for the Malayala Manorama's Hortus Art and Literature Festival.
The captivating campaign, masterminded by Push 360's Chief Creative Director, Jayaprakash (JePi), visualizes a fantasy encounter between cultural icons—Vincent van Gogh and Vaikom Muhammad Basheer—on the shores of Kozhikode, mirroring the festival's emphasis on timeless creative dialogue.
Impressed by the campaign's artistic merit, communication impact, and conceptual innovation, Luerzers Archive lauded the effort. V. A. Shrikumar, CMD of Push 360, expressed his satisfaction, stating, "The crux of communication lies in understanding the unspoken. I am delighted about the acclaim our work has received; it speaks eloquently through its visual narrative. At Push 360, each campaign is a product of strategic thinking and creative ideation, designed to elevate and transform brands with purpose and meaningful differentiation."
Jayaprakash explained the campaign's concept, "Our aim was to create a visual metaphor for the Hortus event, symbolizing a unique confluence of brilliance where legacies could interact symbolically. We wanted to honor the rich heritage of Hortus Malabaricus while emphasizing its enduring relevance and reinterpret that legacy through a modern creative lens consistent with the festival's identity."
Founded in Palakkad, Kerala, in 1989, Push 360 is a renowned branding and public relations agency celebrated for its strategic branding, impactful advertising, forward-thinking digital solutions, and effective public relations strategies.
Malayala Manorama Hortus, first launched in 2024, seeks to promote intellectual discourse and artistic expression. Inspired by the 17th-century botanical treatise, Hortus Malabaricus, the festival celebrates creativity across artistic, literary, and cultural avenues, engaging a diverse audience.
- The captivating campaign for the Hortus Art and Literature Festival, leveraging social media to showcase the unique meeting of cultural icons, has sparked a surge of innovative discussions about entertainment and artistic expression in the digital arena.
- Recognizing the excellence in blending tradition with modernity, the Push 360-created campaign for the Hortus Art and Literature Festival serves as a testament to the agency's role in driving cultural innovation and promoting global conversations on creativity.
