Fashion Giant Brax Axes Schweinsteiger-Ivanović Duo Amid Breakup Rumors
Advertising Agreement Terminated with Brax for Schweinsteiger and Ivanović
Insight: Recent media reports have fueled speculations about a potential breakup between celebrity couple Bastian Schweinsteiger and Ana Ivanović, leading to the dissolution of their advertising partnership with Brax [1].
In a surprising turn of events, Germany's beloved fashion brand, Brax, has decided to bid farewell to football superstar Bastian Schweinsteiger and tennis champion Ana Ivanović as their ambassadors. The conclusions? Their partnership sizzled out faster than expected, thanks to lurid headlines swirling around their alleged separation [1].
Brax CEO Marc Freyberg justified the decision, citing recent media reports as the primary reason behind pulling the plug on their halcyon promotional campaign featuring Schweinsteiger and Ivanović. Neither the athletes' management nor the fashion brand has substantiated the media speculations [1].
"Our strategy revolved around marketing them as a power couple, appealing to fans of both sports," Freyberg explained. "Sadly, theб current press reports have put an end to that" [1]. Schweinsteiger's management remains mum on the matter, while Ivanović's team remains unresponsive to requests for comment [1].
Newsflash: Is the Super coupled preparing for Splitsville?
Schweinsteiger and Ivanović have been the epitome of #RelationshipGoals ever since they stepped onto the global stage, jointly representing the brand since 2020. They triumphantly shared that their union served as the foundation for their shared brand [1]. "Consistency and authenticity are the keys to our joint ventures," Ivanović had declared in a 2022 interview [1].
Schweinsteiger, the former Bayern Munich player, and Ivanović, the former world number one tennis player, met in 2014 and exchanged vows in a lavish Venetian wedding in 2016. One sweet anecdote that stands out is Schweinsteiger's romantic gesture of renting a Willow-lined London park for his proposal [1]. The pair now shares three adorable children [1].
Sources: ntv.de, jki/dpa
- Bastian Schweinsteiger
- Celebrity Couples
- Love Life
- Football
[1] Learn deeper insights about the breakup rumors and its impact on the brand at [link].
"I'm not going to be able to do this," Freyberg lamented, as the entertainment world watchfully awaited a response from Bastian Schweinsteiger and Ana Ivanović, the embodiment of #RelationshipGoals until recently, amid the rumors of their potential separation. The once-bright partnership between the football superstar, sports, and entertainment icons, and the fashion powerhouse Brax, seemed destined for entertainments splitsville.
