Fashion Brand Brax Drops Ad Endorsement Deal with Schweinsteiger-Ivanovic Duo
Advertising agreement terminated for Schweinsteiger and Ivanović by Brax
In an unexpected turn of events, Brax, a fashion company hailing from North Rhine-Westphalia, has allegedly decided to discontinue its partnership with celebrity couple Bastian Schweinsteiger and Ana Ivanovic.
Initially, the power couple signed a contract with Brax back in 2020, and their joint appearances and interviews helped create a strong brand image. However, recent media reports have seemingly prompted Brax to terminate the existing advertising agreement [1].
Brax CEO, Marc Freyberg, explained that the company's focus was to present the couple as a pair to attract both male and female consumers. Given the current media scandal surrounding Schweinsteiger and Ivanovic, it is no longer feasible for the brand to associate with the couple [2].
While the company and Schweinsteiger's management remain tight-lipped on the matter, no official confirmation or denial has been made regarding the termination of the contract [3]. Ivanovic's management has yet to respond to requests for comment.
The famous footballer and the former tennis star met in 2014 and exchanged vows in a romantic Venetian wedding in 2016. Since then, they have been blessed with three adorable children. The couple had previously stated that their work together was based on harmony [4].
- Bastian Schweinsteiger
- Entertainment News
- Celebrity Couples
- Football
[1] A potential break-up between Schweinsteiger and Ivanović sparked media attention, impacting Brax's association with the couple negatively.
[2] The couple had been portrayed as a unit to appeal to both male and female customers.
[3] Neither Brax, Schweinsteiger's, nor Ivanovic's management has released a public statement on the matter.
[4] Schweinsteiger mentioned that harmony was the basis for their joint efforts during a previous interview.
- Given the current media attention surrounding the potential break-up between Bastian Schweinsteiger and Ana Ivanovic, it seems that entertainment news may have affected Brax's decision to continue their advertising deal with the celebrity couple.
- Despite no official announcement from either side, the termination of the partnership could also mean a loss for football-loving consumers who enjoyed seeing Schweinsteiger represent Brax in European leagues, including the Premier League.
- As a result of this sudden partnership change, it is uncertain whether Bastian Schweinsteiger and Ana Ivanovic's harmonious approach to celebrity partnerships, as mentioned during previous interviews, will continue.
