ADNOC Voyager lubricants, produced in the United Arab Emirates, now accessible for purchase in Egypt.
Dubai: Mobility retailer ADNOC Distribution has partnered with TotalEnergies Marketing Egypt (TEME) to bring their UAE-made ADNOC Voyager lubricants to retail outlets nationwide in Egypt. The move signals a significant expansion for the brand, making its products more accessible to customers across the country.
The ADNOC Voyager lubricants, produced at a blending facility in Borg El Arab, meet international technical standards and enjoy trust in over 47 countries worldwide. The brand's expansion in Egypt represents a significant milestone in its regional growth strategy.
According to Eng. Bader Saeed Al Lamki, CEO of ADNOC Distribution, the partnership with TotalEnergies contributes to ADNOC's expanded regional footprint and aligns with sustainable growth and innovation priorities. Since acquiring a 50% stake in TEME in 2023, ADNOC Distribution has been actively pursuing growth beyond the Gulf, particularly in Egypt's substantial fuel retail and mobility market. The company aims to establish over 3,000 points of sale by 2026.
Thomas Strauss, Managing Director and Country Chair of TotalEnergies Marketing Egypt, emphasized the collaboration's strength. Local production in Borg El Arab ensures customers benefit from reliable, top-tier lubricants, while the joint venture demonstrates the ability of two energy leaders to innovate and raise industry standards while building a sustainable supply chain tailored to Egypt's market needs.
The official launch event, hosted at Cairo's Abdeen Palace, highlighted ADNOC Distribution and TotalEnergies Marketing Egypt's commitment to Egypt's growth. The campaign, titled "Voyager: Powering Your Everyday Performance," emphasizes the product's superior protection, efficiency, and reliability.
Egypt's lubricants market, exceeding 450 kilotonnes annually, represents a promising growth opportunity for ADNOC Voyager. The partnership with TotalEnergies supports regional economic diversification and sustainable energy ambitions, contributing to the expansion of ADNOC's business in the region.
The partnership with TotalEnergies Marketing Egypt, as observed in this strategic move, signals an expansion of ADNOC Distribution's automotive business, not only within the Gulf but also in the broader market, such as sports and business sectors. This collaboration, emphasized by the official launch event at Cairo's Abdeen Palace, aims to establish over 3,000 points of sale by 2026, making ADNOC Voyager lubricants a significant player in Egypt's news headlines and the global lubricants industry.
